23 Jan Use the strategic analysis as a method of organizing and evaluating case information Prompt: Review the corporate strateg
Course Objective:
Use the strategic analysis as a method of organizing and evaluating case information Prompt:
- Review the corporate strategy of AB Electrolux: found here: http://group.electrolux.com/en/category/about/
- As the social and demographic trends continue to evolve so do the opportunities afforded to Electrolux. The most significant demographic shift globally is the growing middle class in Asia, which includes families with incomes between US$6,000 and US$30,000. It is estimated that by 2030 there will be 3 billion more people in the global middle class than there were in 2013.(Ernst & Young, 2013)
- Correlated with rising incomes worldwide, homeownership has also increased at a substantial rate giving rise to increased demand for consumer durables such as refrigerators, washing machines, and dishwashers. (Electrolux, 2013)
- Electrolux (2013) Electrolux 2013 Annual Report. Retrieved from http://group.electrolux.com/en/company-overview-271/
- Ernst & Young (2013) Hitting the sweet spot. Retrieved from http://www.ey.com/GL/en/Issues/Driving-growth/Middle-class-growth-in-emerging-markets
Questions: Use Barney’s VRIO framework to analyze the competencies of Electrolux.
- Discuss whether AB Electrolux can compete with local Chinese consumer manufacturers.
- Discuss the three leading perspectives on strategy, and how this strategy tripod influences Electrolux.
- Identify Porter’s four generic strategies. Discuss which of these would work best for Electrolux.
- What is the corporate culture of Electrolux? Discuss two distinct attributes of culture within the organization.
Instructions:
- Use the attached, APA Word Document, template provided.
- Min 3 scholarly resources required.
- Essay format; not bullet format.
- Minimum 4 full pages of content (Word Document) of strategic material (does not include cover page, abstract, nor reference pages).
- All charts, graphs, pictures are to go in the appendix (not a substitute for content)
- Make sure you use credible and reliable resources–5 minimum (2 peer-reviewed); format in APA.
- Refrain from excessive use of quotes in your response (less than 5%)
- Once you submit your document to the assignment folder it will automatically be loaded to TURNITIN.COM within the course. Your similarity scan score must be 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper—focus on the content of scan percentage.
- Plagiarism will result in an automatic zero for this assignment.
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Running head: WEEK 8 ASSIGNMENT
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WEEK 8 ASSIGNMENT
Week 8 Assignment
Your Name (First M. Last)
School or Institution Name (University at Place or Town, State)
Abstract
Begin typing your abstract paragraph here. This paragraph should not be indented. It should range between 150 and 250 words. After typing your abstract there should be a page break and the body of the paper will begin on the next page. This should be accurate, nonevaluative, readable, and concise. This is the most important single paragraph in this paper. Tell the reader what the paper will do. This paper will analyze xyz….
Keywords: APA, style, template
Questions for Week 8 Case Analysis
Discuss whether AB Electrolux can compete with local Chinese consumer manufacturers.
Hit the tab key one time to begin the main body of the paper. Although the abstract is not indented, the paragraphs of the main document are indented. The computer will wrap your text for you based upon the margin settings established by this document template. It is not necessary for you to hit the enter or return key at the end of a line of text. Only hit the enter key (one time) when you reach the end of a paragraph. Comment by Dr. Chambers: Make sure your margins are set to 1’ all around and Times New Roman 12 point font.
Then hit the tab key to indent and then continue typing the paper. In APA any source that you use in your paper must have an in-text citation. In APA these citations include the author’s last name and the year of the publication in parentheses (Barrett, 2002). If the source you are using does not identify an author, use a shortened version of the source title rather than the author name (“E-Portfolios for Education,” 2006). Comment by Dr. Chambers: Pay attention to proper in-text references. If you have questions on certain references, outside of a book, revisit the APA Owl website. https://owl.english.purdue.edu/owl/resource/560/02/ https://owl.english.purdue.edu/owl/resource/560/03/
Discuss the three leading perspectives on strategy, and how this strategy tripod influences Electrolux.
Begin writing here…..
Identify Porter’s four generic strategies. Discuss which of these would work best for Electrolux.
Begin writing here……
What is the corporate culture of Electrolux? Discuss two distinct attributes of culture within the organization.
Begin writing here……
Conclusion
Begin writing here…….
References Comment by Dr. Chambers: There is a page break used so you do not have to worry about the reference page; it will always be on its own page. Comment by Dr. Chambers: For questions on how to properly format other sources revisit the APA Owl website: https://owl.english.purdue.edu/owl/resource/560/08/ https://owl.english.purdue.edu/owl/resource/560/07/ https://owl.english.purdue.edu/owl/resource/560/06/
Lastname, C. (2008). Title of the source without caps except Proper Nouns or: First word after colon. The Journal or Publication Italicized and Capped, Vol#(Issue#), Page numbers.
Lastname, O. (2010). Online journal using DOI or digital object identifier. Main Online Journal Name, Vol#(Issue#), 159-192. doi: 10.1000/182
Lastname, W. (2009). If there is no DOI use the URL of the main website referenced. Article Without DOI Reference, Vol#(Issue#), 166-212. Retrieved from http://www.mainwebsite.org
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