23 Jan Compile all of the project components completed during the course and apply them to create a final Atha Executive Plan. Your
Compile all of the project components completed during the course and apply them to create a final Atha Executive Plan.
Your plan must include all of the following sections: APA Formatting
- Title page: Title of the plan and departments, your name, instructor name, quarter, and course number.
- Table of contents: Include each section title and page number.
- Executive summary: An overview of what the project is about and what is in this plan. Approximately 150–200 words.
- The body of the Atha Executive Plan: Using the strategic alignment worksheet (SAW), provide a plan showing how you will structure your declared functional area and the human resources area of Atha Corporation. Include appropriate headers and pull information from the SAW to complete this section. This is the main body of the paper and should be prepared in the manner that is presentable to the chief executive officer (CEO), Mary Atha. You must include these sections:
- Description of the functional area and purpose statement.
- Human resources area.
- Provide an overview of the human resources area and the purpose statement you created for that area. Explain how the purpose statement promotes trust, motivates employees, and supports collaboration.
- Declared functional area. (sales and marketing)
- Provide an overview of the declared functional area and the purpose statement you created for that area. Explain how the purpose statement promotes trust, motivates employees, and supports collaboration.
- Human resources area.
- Goals and activities.
- Human resources area.
- Summarize the key points of your goals and activities for the human resources area.
- Provide an evaluation of these goals and activities in relation to how well they reflect planning and how well they support the decision-making process.
- Declared functional area.(sales and marketing)
- Summarize the key points of your goals and activities for the declared functional area.
- Provide an evaluation of these goals and activities in relation to how well they reflect planning and how well they support the decision-making process.
- For both areas.
- Evaluate how planning and decision making influence the roles of a manager.
- Human resources area.
- Explanation of organizational structure.
- Human resources area.
- Provide an evaluation of how the revised organizational structure for this area considers the chain of command and how they support organizational functions.
- Declared functional area.(sales and marketing)
- Provide an evaluation of how the revised organizational structure for this area considers the chain of command and how they support organizational functions.
- For both areas.
- Evaluate how organizing influences the role of a manager.
- Human resources area.
- Interview questions.
- Human resources area.
- Summarize the intent of your interview questions. For instance, identify the kinds of knowledge and skills the interview questions are aimed at discovering.
- Declared functional area.(sales and marketing)
- Summarize the intent of your interview questions. For instance, identify the kinds of knowledge and skills the interview questions are aimed at discovering.
- For both areas.
- Provide an evaluation on how well these interview questions support planning and organizing activities.
- Human resources area.
- Performance standards.
- Human resources area.
- Summarize the performance standards you established for controlling the activities of the executive plan.
- Provide an evaluation on how well these performance standards support goals and activities, organizational structure, and purpose statement.
- Declared functional area.(sales and marketing)
- Summarize the performance standards you established for controlling the activities of the executive plan.
- Provide an evaluation on how well these performance standards support goals and activities, organizational structure, and purpose statement.
- For both areas.
- Evaluate how controlling influences the role of a manager.
- Human resources area.
- Description of the functional area and purpose statement.
- Conclusion or personal insights: Explain what you learned from the project and how you can incorporate it into your current work.
- References.
- Appendices.
- SAWs (for the human resources area and your declared functional area).
- Organizational charts (for the human resources area and your declared functional area).
Atha Corporation
Strategic Alignment Worksheet: Human Resources
NAME: Amna Ehsan
Overview
Use this Strategic Alignment Worksheet (SAW) to help you complete the sections listed below. As you progress through the course, you will be instructed to complete and submit section(s) of the SAW. Once you have all of the sections completed, you are to incorporate the sections into the larger Atha Execution Plan, which is your final project deliverable (to be submitted in Unit 5).
Sections of the SAW
1. Goals and Activities (Unit 2)
1. Interview Questions (Unit 3)
1. Department Purpose Statements (Unit 4)
1. Performance Standards (Unit 4)
Checklist for Human Resources Area
Mary Atha, CEO, has provided this checklist of overall organization goals for the human resources area. Read the checklist and use it as a point of reference for your development of this SAW.
1. Ensure staffing requirements are met.
2. Retain existing staff.
3. Hire and train new staff.
4. Plan, organize, lead, and direct the human resources of the company to meet the goal of growing the business by 100%.
1.0 Goals and Activities. Develop goals and activities for the human resources Area. Submit this section in Unit 2.
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Goals |
Activities to support this goal (add more rows if needed) |
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1.1 Retain existing employees. |
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1.2 Add two additional human resources generalists. |
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1.3 Assist department managers in the hiring of new employees. |
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1.4 Assist department managers with the improvement of employee performance. |
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1.5 Create new organization chart for the human resources area. |
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1.6 Turnover |
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1.7 Carrying out all duties |
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1.8 Following all legal procedures |
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2.0 Interview Questions. Write interview questions for the human resources area. Submit this section in Unit 3. Add more rows if needed.
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Interview question |
Rationale for including this question |
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2.1. Describe an ideal workplace. |
Will determine the type of environment the candidate likes and if it fits with Atha Corp |
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2.2. Did you ever deal with difficult situations with an employer, manager, or co-worker? If so, how did you handle it? |
Shows how well the candidate can handle confrontation |
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2.3. How do you handle unethical situations? |
If the candidate is by the book and ethical |
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2.4. How would you handle a team with conflict or a dysfunctional team? |
How well the candidate can bring a team together |
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2.5. What is the largest number of employees you have leaded and how diverse were they? |
Can the candidate handle diverse groups of people and personalities |
3.0 Purpose Statement. Write a purpose statement for the human resources area. Submit this section in Unit 4.
Most of us are aware of the term purpose statement but are unsure of what its real meaning is within an organization. It is a statement describing the organization’s purpose, or the reason for its existence. The purpose of an organization reflects a desired position in the marketplace. It should accurately answer to the questions below. The purpose statement is the written summary of those answers. The most effective purpose statements are short, concise, and direct. A good purpose statement is between 2–3 sentences.
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Purpose Statement |
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4.0 Performance Standards. Identify performance standards for the human resources area. Submit this section in Unit 4. Add more rows if needed.
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Performance Standards |
Rationale for including this performance standard |
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4.1 Excellence |
Dedication and whether they go above and beyond |
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4.2 Effectiveness |
How well their methods work |
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4.3 Morale and employee relations |
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4.4 |
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4.5 |
5
,
Atha Corporation
Strategic Alignment Worksheet: Sales and Marketing
Overview
Use this Strategic Alignment Worksheet (SAW) to help you complete the sections listed below. As you progress through the course, you will be instructed to complete and submit section(s) of the SAW. Once you have all of the sections completed, you are to incorporate the sections into the larger Atha Execution Plan, which is your final project deliverable (to be submitted in Unit 5).
Sections of the SAW
1. Goals and Activities (Unit 2)
1. Interview Questions (Unit 3)
1. Department Purpose Statements (Unit 4)
1. Performance Standards (Unit 4)
Checklist for Sales and Marketing Area
Mary Atha, CEO, has provided this checklist of overall organization goals for the sales and marketing area. Read the checklist and use it as a point of reference for your development of this SAW.
1. Double Atha sales without lowering price.
2. Increase international sales.
3. Ensure accurate on-time delivery.
4. Plan, organize, lead, and control the resources of sales and marketing department to meet company goal of growing the business by 100%.
1.0 Goals and Activities. Develop goals and activities for the sales and marketing area. Submit this section in Unit 2.
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Goals |
Activities to support this goal (add more rows if needed) |
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1.1 Retain existing employees. |
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1.2 Add seven new employees. |
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1.3 Create new organization chart for the sales and marketing area. |
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1.4 Improve employee performance. |
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1.5 Train |
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1.6 Sales and Marketing requirements are kept |
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1.7 Retain existing staff |
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2.0 Interview Questions. Write interview questions for the sales and marketing area. Submit this section in Unit 3. Add more rows if needed.
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Interview question |
Rationale for including this question |
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2.1. How well do you keep up to date on your target market? |
Whether the candidate is an expert at selling products and how well they up to date on market trends |
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2.2. How would you explain what Atha Corp does to someone who has no idea? |
How well they know the company they want to work for |
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2.3. Tell me about a past marketing project you have worked on. What was the deadline and how many people were on the project |
Gives an idea of previous work environment |
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2.4. Did you ever come up with any marketing ideas? |
How well they come up with ideas |
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2.5. Do you spend more time calling new clients or keeping a good standing with current clients? |
Where their focus lies |
3.0 Purpose Statement. Write a purpose statement for the sales and marketing area. Submit this section in Unit 4.
Most of us are aware of the term purpose statement but are unsure of what its real meaning is within an organization. It is a statement describing the organization’s purpose, or the reason for its existence. The purpose of an organization reflects a desired position in the marketplace. It should accurately answer to the questions below. The purpose statement is the written summary of those answers. The most effective purpose statements are short, concise, and direct. A good purpose statement is between 2–3 sentences.
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Purpose Statement |
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4.0 Performance Standards. Identify performance standards for the sales and marketing area. Submit this section in Unit 4. Add more rows if needed.
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Performance Standards |
Rationale for including this performance standard |
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4.1 Meeting deadlines |
How well they keep up to par |
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4.2 Excellence |
Dedication and whether they go above and beyond |
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4.3 Effectiveness |
How well their methods work |
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4.4 Morale |
If they keep the team upbeat and happy |
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4.5 |
5
,
Atha Corporation
Revised Human Resources Organizational Chart
Manager
Human Resources
Vice President
Human Resources
Human Resource Generalist (Team building, research and development, employee recognition)
Human Resource Generalist (Training & Development, Employee Relations, Risk Management)
Humane Resource Generalist (Recruiting/job fair events, employee rewards, employee health and safety)
Human Resource Generalist (Workforce Planning and Employment, Compensation and Benefits)
1
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Atha Corporation
Revised Sales and Marketing Organizational Chart
Sales and Marketing Vice President
Director of Sales and Marketing
Representative for domestic sales
Market Research Manager
Market research from market trends and data analytics
International customer service representative
Domestic customer service representative
Representative for international sales
Market research assistant
Customer Service Manager
Sales Manager
For both sales manager and customer service manager, it is essential to keep someone for domestic and international. With language barriers and different mannerisms, it’s important to know how to handles customers from different countries. For market research the employee needs to be able to keep up to date with the latest market trends. With them, they will need an assistant who will eventually take over and already be prepared.
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