In-Class Case Study: Coca-Cola’s “New Coke” Debacle (1985)
Data-Driven Decision Making — Measuring the Wrong Thing Case Overview Links to an external site. In the early 1980s, Coca-Cola was facing increasing competition from Pepsi, whose “Pepsi Challenge” taste tests seemed to show that consumers preferred Pepsi’s sweeter flavor. In response, Coca-Cola initiated one of the...