You are the marketing communications director for a new brand of energy drink, and you have just run a communications campaign to launch the new product. The CEO tells you that she will be using sales or sales-based metrics, such as return on investment (ROI)...
it was the first day of Shield Financial's Des Moines office three-day sales training meeting. The company's twenty-five salespeople talked excitedly during breakfast about the upcoming events: a few rounds of golf, some whitewater rafting, and an awards dinner at which the annual incentive contest...
aims to assess the understanding of theories and practices related to marketing communications mix, ability to apply and analyse them and offer creative solutions to business problems. Choose a UK-based company from any of the following industries: 1) Theatre (e.g., National Theatre) - Report Format...
This Assignment MUST BE PLAGIARISM FREE & due by November 4, 2018 Sunday!Instructions: Choose any of the Roman emperors, and write a biographical sketch explaining what you see as his most notable actions and character traits that impacted Western civilization.A biographical sketch is shorter and more...
You have just been given an assignment to put together a plan for a collaborative team. Review Table 2.1 in Chapter 2 and use it as a guideline to develop your team. You will want to avoid or minimize the risk of dysfunctional aspects while...
Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats.Visit the library and select a current article (no more than...
Paper 1) --- After reviewing Chapter 1 from the textbook, post a 500-word synopsis of your understanding of the marketing concepts. In your posting, include questions about any marketing concepts that are unclear. Paper2)--- After reviewing Chapters 2-3 from the textbook, post a 500-word synopsis of...
Talent-management or employee-development programs prepare talented individuals to accept positions of greater responsibility and authority in the organization and aid the retention of individuals who are key to its long-term success. Provide a brief overview of the talent-management process and discuss how the use of...
Assignment 2: Part B: Your Marketing PlanDue Week 6 and worth 240 pointsUsing the same hypothetical company from Assignment 1, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Note: You should create and/or...
Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. Build an outline of...