10139Overview Managing and optimizing brand equity is one of the long-term goals of any organization and thus it is a joint responsibility of all the functional departments. Brand equity is the set of assets linked to the brand. These assets include brand awareness, brand loyalty, and...
10137Read the General Principles section on the APA site: Ethical Principles of Psychologists and Code of Conduct: https://www.apa.org/ethics/code/ , click on General Principles and read the descriptions of the five principles. 1) How do these principles matter to a student, parent, coworker, or leader? 2)...
10136Read the "Moneyball" case study in the Managing Organizational Change textbook. Write an essay that thoroughly addresses the following: 1) Describe sabermetrics and its history in baseball. 2) Determine the causes for the continued resistance to sabermetrics. 3) Decide which tactics you would use to overcome the resistance...
10135Think of a time when you were faced with an unethical communication situation: 1) Describe the situation. 2) How did you respond? 3) What was the outcome? 4) If you could face that situation again, what would you do differently and why? *** Write a 3-4-page paper...
10129Whether you plan to serve as a leader or not, it is beneficial to identify your leadership style. At some point in your life or career, you may be faced with leading a project, directing a social group, or providing some oversight for an initiative...
10128Diagnostic models are important in that they force a company to ask some fundamental questions about change. Weisbord categorized these key questions into his Six-Box Organizational Model (Palmer, Dunford, & Akin, 2016). Leaders and managers use diagnostic models to understand the magnitude of change and...
10125Write a research paper that analyzes methods used to ethically manage teams and groups within organizations. In your research paper, be sure to include the following elements. Distinguish between a group and a team. Discuss ethical decision-making in team leadership that promotes social responsibility. Discuss leadership styles and traits...
10114Peer-critique through the completion of a critique score sheet and a two to three-page observation of a peer’s pitch statement....