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12799Journal activities are private between you and the instructor. In this course, the journal will be used for reflection. In this journal assignment, you will consider potential changes that might affect your brand in its first year, and propose branding and media strategies to address...

12798In this discussion, you will identify a sport brand that underwent a significant rebranding effort and examine the factors that contributed to the branding decision. First, review the following resources: INSTANT MBA: Your Brand Needs To Be Constantly Evolving The 8 Must-Follow Rules for Rebranding Your Company Next, identify...

12786In this discussion, you will compare the differences among paid, earned, and owned channels, and analyze how each contributes to the overall communication goals of a sport brand. First, review the following resources: 7 Ways to Create a Successful Integrated Marketing Campaign The Role of Paid, Owned and...

12775Overview Journal activities are private between you and the instructor. In this course, the journal will be used for reflection. For this journal task, you will revisit the initial recommendations you came up with for Milestone Two and make more solid recommendations regarding your brand’s personality....

12774In this discussion, you will identify and discuss a consumer sport brand that has a personality similar to that of your final project brand, and you will analyze how the brand's visual artifacts communicate the brand's personality. First, review the following resources: Library Article: Red Bull Straight...

12769Week 5 Final Project In this week, you will have the opportunity to reach back throughout the weeks of the course to develop your final summation response to either one of the topic questions listed below. This is a cumulative course assignment. Diversity is present in...

12768Week Discussion Complete this discussion in a 150–300 word response. • The nursing shortage is a global problem, which affects the host country and the migrating nurse’s country of origin. Please develop a response discussing the motivation for nurses to migrate and the problems migration creates for the...

12764Milestone Two Guidelines and Rubric Overview For this second milestone, you will submit a draft of the presentation slides for your final assessment. These slides will provide an overview of your current brand, summarize your SWOT analysis, present your preliminary audience analysis and market research, and discuss...

12763Overview Journal activities are private between you and the instructor. In this course, the journal will be used for reflection. For this journal task, you will identify secondary data sources and create a five-question market research survey that will help analyze the audience of your chosen...