9169Scenario 2: A new hotel has been opened in Downtown USA for approximately one year. The hotel is located in the main business district of the downtown area, which is thriving and growing. Several new businesses have entered that area over the past year...
9152or the purpose of this discussion board, answer the following questions as they relate to your specific product: In one or two sentences, describe your product, the company you represent and the brand image you want the product to project. Considering the 5 Cs mentioned in this...
9140Given all of your analysis and the information above, what would you recommend the company to do? Which strategies to pursue and why?...
9121What are your major 2-3 pricing objectives for this new product? a. Blue Jays cross trainer release date: 11/1/2021 b. Pricing for Prestige:...
9112Throughout this course, you have learned the ways in which analytics and optimization are critical to digital marketing. You have mastered different tools to help you collect, analyze, and test your data, which provides insight into your marketing performance. Reflect on all the content you've...
9111The European Union’s new law, the General Data Protection Regulation (GDPR), has recently put pressure on companies worldwide to ensure they collect data in a way that protects consumers' privacy. This has raised an interesting conversation about data privacy laws and prompted legislation that allows...
9110Revisit the Hubspot Article you read earlier in this section on marketing metrics. There are lots of metrics out there. Let's think about how marketers use them in this discussion board. https://blog.hubspot.com/agency/marketing-metrics-tracking Identify two metrics that you found interesting or surprising in the Hubspot article and...
9103n this module, you reviewed many of the different factors that influence the pricing process. One aspect of the pricing process is the brand image and the brand equity related to the product (discussed in previous modules). Explain how these two items may influence the...
9102In this activity, you will create a Worksheet/Spreadsheet to help you understand some of the financial considerations marketing managers must think about when calculating costs/expenses and projected revenue for introducing a new product to the marketplace. COSTS: Think about the product you and your team...
9087Power Point Presentation. (Use slides attached- I do not need a title page) the 1 page is for references 4.1 Product Offering Briefly describe product features/benefits and the important elements of your brand. 4.2 Critical Issues Where is your product in the product life cycle and...