9849The owners of The Westside Coffee Company have asked you to help them define their target audience a bit more clearly. Create a 4- to 6-slide Microsoft® PowerPoint® presentation in which you develop a consumer persona for each of the five segments using the Westside...
9848This week you will continue developing your marketing and communications plan for The Westside Coffee Company. The Westside Coffee Company has just created bagged ground coffee that it wants to start selling at its local grocery chain in the ground coffee section of the store. ...
9815Explain how changes in customer demand have affected past marketing strategy. Cite examples. Describe the specific direction Hewlett-Packard marketing strategy should take in the future. Use at least one source to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source...
9709Country and Project Selection – Part 1 Selecting a Country Students should choose a U.S. company they are interested in researching and a consumer product/service that is not currently found in the targeted country. For example, students can choose to market an automobile from the...
9477Overview: The surge of internet usage and digital technology has led to the rise of various social media platforms. Marketers are now riding the social media wave to engage consumers. Instructions: There are 2 parts to this assignment: 1. Select a brand (i.e. Nike, Walmart, Coca Cola, etc.) that...
9169Scenario 2: A new hotel has been opened in Downtown USA for approximately one year. The hotel is located in the main business district of the downtown area, which is thriving and growing. Several new businesses have entered that area over the past year...
9152or the purpose of this discussion board, answer the following questions as they relate to your specific product: In one or two sentences, describe your product, the company you represent and the brand image you want the product to project. Considering the 5 Cs mentioned in this...
9140Given all of your analysis and the information above, what would you recommend the company to do? Which strategies to pursue and why?...
9121What are your major 2-3 pricing objectives for this new product? a. Blue Jays cross trainer release date: 11/1/2021 b. Pricing for Prestige:...