9112Throughout this course, you have learned the ways in which analytics and optimization are critical to digital marketing. You have mastered different tools to help you collect, analyze, and test your data, which provides insight into your marketing performance. Reflect on all the content you've...
9111The European Union’s new law, the General Data Protection Regulation (GDPR), has recently put pressure on companies worldwide to ensure they collect data in a way that protects consumers' privacy. This has raised an interesting conversation about data privacy laws and prompted legislation that allows...
9110Revisit the Hubspot Article you read earlier in this section on marketing metrics. There are lots of metrics out there. Let's think about how marketers use them in this discussion board. https://blog.hubspot.com/agency/marketing-metrics-tracking Identify two metrics that you found interesting or surprising in the Hubspot article and...
9103n this module, you reviewed many of the different factors that influence the pricing process. One aspect of the pricing process is the brand image and the brand equity related to the product (discussed in previous modules). Explain how these two items may influence the...
9102In this activity, you will create a Worksheet/Spreadsheet to help you understand some of the financial considerations marketing managers must think about when calculating costs/expenses and projected revenue for introducing a new product to the marketplace. COSTS: Think about the product you and your team...
9087Power Point Presentation. (Use slides attached- I do not need a title page) the 1 page is for references 4.1 Product Offering Briefly describe product features/benefits and the important elements of your brand. 4.2 Critical Issues Where is your product in the product life cycle and...
9076Talk about your “integrated marketing communications” plan for your primary target market for your specific product by responding to the following: How will you track and evaluate the results of your communications pieces? What will be the costs to you to implement your IMC? What is the scheduling...
9071Influencers are people who have achieved a high level of visibility in social media and have a large and relatively loyal crowd of followers. Because in most cases this process has evolved over a period of time, most influencers enjoy a level of trust from...
9067In today’s environment, marketers are encouraged to use social media as a vehicle to transport their message to their target markets. However, as you have read in this module, there are reasons why social media may or may not be the optimal approach for...
90481. Where is your product in the product life cycle (PLC)? What is a point of differentiation of your product (vs. the major competitor)? How does it bring more value to your target market(s) (vs. the major competitor)? 2. How will you position your product to...