11845Submit your final Opportunity and Consumer Analysis based on the sport organization, team, or facility you have chosen. It should include a high-level (SWOT) analysis, identifying the opportunity you have approached, and should further analyze an aspect of the opportunity from a marketing perspective. The...
11844First, read Chapter 14 in the textbook. Then, imagine you are a licensing manager for a professional sports team looking to enter into a license agreement for a new licensed product. In a 2- to 3-paragraph journal assignment, address the following: Product Development: Identify which sports team...
11841watch the following commercials located in Readings and Resources. "Samsung x Beijing 2022: Proud Sponsor of a World Coming Together" "Oreo – 'Fiercely Together'" "Love Leads to Good: P&G #LeadWithLove | Olympic Games Tokyo 2020" Next, choose one of the three commercials, and in your initial post to the...
11814watch the following videos located in Readings and Resources: "Nike - You Can't Stop Us (2020)" "2022 FIFA Men's World Cup: Jon Hamm as Santa Claus Gets His Holiday Cut Short" "Create Positivity" Video Next, in your initial post to the discussion, choose one of the three commercials and...
11813For this milestone, you will complete a consumer analysis for your chosen sport organization, individual, team, or facility. You will identify the primary consumers, customers, or followers of your selection, and the consumer audience you hope to reach with the new opportunity you identified in...
11786First, watch the commercial Be Like Mike Video, which first aired in 1992. Then, in your initial post to the discussion, address the following: What key marketing strategies do you think Gatorade was striving to apply to this marketing campaign? What does the slogan "Be Like Mike"...
11782read the articles “Sorry, Mark Emmert, There’s Nothing Minor About the Minor Leagues” and “Minor League Baseball, Hockey Teams Seeking Pandemic Relief.” Next, in a 2- to 3-paragraph journal assignment, address the following: • Product: How is a Minor League (MiLB) team’s product different than a Major League...
11768For this first milestone, you will conduct a SWOT analysis using the SWOT Analysis Template. Your SWOT analysis will use your chosen sport organization, individual, team, or facility, building on the research you conducted on the 4 Cs in Module Two....
11735First, review Chapters 3 and 4 in your text on the sport marketing process and sport marketing research. Next, using some of the methods and suggested resources described in Chapter 4 and any additional sources, conduct preliminary research on the 4 Cs (consumers, competitors, company,...
11734first, review Chapters 3 and 4 in your text on the sport marketing process and sport marketing research. Next, using some of the methods and suggested resources described in Chapter 4 and any additional sources, conduct preliminary research on the 4 Cs (consumers, competitors, company,...