Explain what ‘private label’ means. (150-200 words) Give examples of 3 successful private label brands (not mentioned in the two required readings) owned by well-known retailers. What
Complete the following readings in preparation to respond to the questions in Part 2: Brand Focus 5.0: located at the end of Chapter 5 in our textbook. WSJ article: Amazon Has Been Slashing Private-Label Selection Amid Weak Sales Part...