You are designing a direct marketing campaign for an online clothing retailer. As part of your design, you quantify the expected response rates by ethnic group. Your definition of the t
You are designing a direct marketing campaign for an online clothing retailer. As part of your design, you quantify the expected response rates by ethnic group. Your definition of the term "ethnicity" follows that of the U.S. Census Bureau (e.g., Hispanic, Asian, African American, etc.)....