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 Instructions:This week's readings and the Module 6 Lesson addressed group conflict. For this assignment, you will create a deliverable of your choice (written document, infographic, PowerPoint, video, etc.) that communicates the information below. See the attached handout to view resources that can assist you in...

 Many marketers believe "customer lifetime value" is a key metric in the CRM (Customer Relationship Management) process.  Watch the video linked below, and talk about why customer lifetime value is important?  Why do marketers care about customer lifetime value?  Specifically discuss what can be learned...