In the article ‘Competing on Customer Journeys,’?David Edelman and Marc Singer identify four competencies marketers need to assist buyers as they move through their journey of making a buy
In the article "Competing on Customer Journeys," David Edelman and Marc Singer identify four competencies marketers need to assist buyers as they move through their journey of making a buying decision and consuming. The four competencies are: Automation Proactive personalization...