One of the directives given for conducting a SWOT analysis is ‘ look for causes not characteristics’. However, if you look at the SWOT matrix, it lists characteristics. The output of SWOT analysis
One of the directives given for conducting a SWOT analysis is " look for causes not characteristics". However, if you look at the SWOT matrix, it lists characteristics. The output of SWOT analysis appears to be a listing of characteristics. . So, what is meant...