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Your first step will be to select a physical product that would be purchased by a household consumer (not a business). Products that are high-involvement purchases work better for this assignment.  Your annotated bibliography should include sources of information on demographic, psychographic, and behavioural characteristics of the high-volume...

Discuss whether the term "corporate entrepreneurship" is an oxymoron. Can corporations—especially large ones—be innovative? Support your answer with examples. Use the Internet to find an example of two corporate innovations—One brought about through autonomous strategic behavior and one developed through...