The Marketing Vice President (VP) has asked her team to propose qualitative and quantitative data collection strategies. She has decided to use qualitative and quantitative methods (i.e
Assignment Details This assignment builds upon your work in Unit 1. Data Collection Strategy Analysis: Chapters 9, 10, and 11 of the textbook provide an overview of qualitative and quantitative data collection strategies. The Marketing Vice President (VP) has asked her team to propose qualitative...