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COMPETENCIES 3013.1.1 : Marketing Function The graduate analyzes the global market to identify opportunities to gain competitive advantage through marketing activities. 3013.1.2 : Customer Relationship Management The graduate recommends customer relationship management practices for maximizing customer satisfaction and loyalty. 3013.1.3 : Evaluating Feasibility and Profitability...

 P1 Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value). P2 Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted....

 Assessment Description The purpose of this assignment is to choose one market disruption problem from Topic 1, then develop a hypotheses statement which identifies the associated independent and dependent variables that are measurable, testable, and meaningful. You will build three versions of the same hypothesis...

   Week 7 Discussion Forum (MKT6250 Healthcare Marketing) 1.    Discuss the value of monitoring market share compared to using the absolute measure of performance. 2.    Discuss the scope of an organization’s marketing audit and elements of that audit. Week 7 Discussion Forum (ECO550 Managerial Economics)...