TMA 04 – Dibb et al. (2012) define a marketing audit as the ‘systematic examination of the marketing function’s objectives, strategies, programs, organization and performance’ (p. 690). In this TMA you are required to collect and report information that will assist in the development of a marketing
42456TMA-04 Task 1: Report [no more than 1,000 words] Dibb et al. (2012) define a marketing audit as the ‘systematic examination of the marketing function’s objectives, strategies, programs, organization and performance’ (p. 690). In this TMA you are required to collect and report information that will assist...