Last year Marion Dairies decided to enter the yogurt market, and it began cautiously by producing, distributing, and marketing
Last year Marion Dairies decided to enter the yogurt market, and it began cautiously by producing, distributing, and marketing a single flavor—a blueberry-flavored yogurt that it calls Blugurt. The company’s initial venture into the yogurt market has been very successful; sales of Blugurt are...