01 Jul Starbucks Corporation and Product Brands discussion
Question Description
Discussion 1:
Go to the Starbucks Corporation website and find information that you would use in developing a company profile. Select “Our Company,” and then select and read the brief “Company Profile” and “Mission Statement.” Then go back to the “About Us” page and select “Investor Relations.” Select “Stock Information” and find the current price of the company’s stock along with the high and low price of each share during the past year.
What is the current price of a share of Starbucks stock (include the date of your post and your source)? What were the high and low prices of a share of Starbucks stock during the past year? What is the current price of a share of Starbucks’ closest competitor? Does Starbucks Corporation appear to have an operating philosophy that is similar or dissimilar to other corporations in the industry? You need to identify and analyze the philosophy of the two other companies and provide your respective comments based on your analysis. (Cite your sources.)
Source: Starbucks Corporation. Retrieved from https://www.starbucks.com/ (300 words)
Discussion 2:
Marketers typically do their research to determine what will best appeal to consumers. Many brands are created with the results of this research in mind. Over the years, many famous brands have been repositioned to reflect changes in customer preferences.
Topic: Product Brands
Using the Library for your research, provide several examples of brands that have recently repositioned themselves. Then explain how they accomplished this task and discuss the following:
Do you think the brands accomplished a successful repositioning strategy? Why or why not?
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