05 Jul BA470 Week 4 Assignment P’kolino Case Study Analysis
Question Description
P’kolino Case Study Analysis
Case studies are a great way to apply your new knowledge to a real world situation. This week you will read and interpret the P’kolino case study located in your textbook.
Chapter Seven Case Study: P’kolino (pages 261 – 304).
Case Study questions are on page 304.
Write a 2-3 page paper.
Address the following in your paper:
Does the business plan tell a coherent and compelling story?
If not, what would you change?
Does the plan capture all of the learning that Antonio and JB have accumulated?
If not, what would you change?
What three questions do you think Antonio and JB need to answer through further planning before they launch the venture?
Give a thorough explanation of each
What are the three strongest aspects of the plan?
Give a thorough explanation of each
What areas need improvement?
Provide a summary/concluding paragraph
Grading Criteria Assignments
Maximum Points
Meets or exceeds established assignment criteria
40
Demonstrates an understanding of lesson concepts
20
Clearly presents well-reasoned ideas and concepts
30
Uses proper mechanics, punctuation, sentence structure, spelling, and APA formatting
10
Total
100
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