08 Jul Question Description 217. Follow the instruction to write 10pages report
Question Description
217. Follow the instruction to write 10pages report
The company must be same as the company created previously in the prewrite I attached.
All the work must be original
Turn it in report is required
Tags: organizational culture business management Marketing management Band management Culture Clothing and Apparel
Culture Yardstick Report Paper
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20190402164334culture__1_.edited.docx
Unformatted Attachment Preview
Running Head: CULTURE CLOTHING AND APPAREL COMPANY CULTURE CLOTHING AND APPAREL COMPANY. Prepared By: Marketing Department Culture Clothing and Apparel Company. April 2, 2019 1 2 Table of Contents Executive Summary 3 Purpose 4 Discussion 4 Conclusion and Recommendations 4 References 5 3 Executive Summary Culture Clothing and Apparel Company which aims to have a new brand name as Culture. The business aims to rejuvenate and increase sales hence the need to acquire effective strategy in marketing and customer’s service. Some of the strategies which need to be prioritized include. 1. Marketing-The marketing tools hence need to particular effective ways to create awareness on products. 2. Online Marketing-Need to market online will be addressed adequately. 3. Management-The mode of company management to ensure accountability 4. Competition-Competition from similar firms to ensure maximum market share. 4 Purpose Previewing how other companies in the market strive to make sales, there is a great need to choose efficient marketing tools, ensure smooth management of the company, and know how to maximum sales in a competitive market. Discussion of Findings 1. Marketing tools and methods There will be different marketing tools involved both online and offline to ensure awareness of the products and publicity of the brand name (Kotler et al. 2015). The marketing till will ensure there are many email subscribers to ensure customers receive emails on updates on new products. 2. Online Marketing Through the Facebook account by Culture, there will be uploads of every new designer to ensure effective marketing of the brand’s name and new products and offer a better platform for customers to give their inquiries. 3. Company management The company management will have a different department to ensure the smooth running of the activities in the company. The human resource will handle complaints from the staff and cater to the welfare of the employees (Easey, 2009). The customer care department will coordinate with the staffs to manage employees complains and inquiries. The accounts department will ensure accountability all transaction on goods will be done online; hence no need for receipts. 5. Competition Avoiding overpriced raw materials- buy products directly from the suppliers will enable the company to sell the products at a lower price than competitors hence increase profits. Conclusion and recommendations After proper research was accomplished, it is clear that Culture brand will thrill and make good profits by the end of the financial year given the provided guidelines are well adhered to. 5 References Easey, M. (Ed.). (2009). Fashion marketing. John Wiley & Sons. Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2015). Marketing. Pearson Higher Education AU. …
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