10 Jul Signature Assignment: Starbucks Environmental Scanning, management homework help
Question Description
Hello I need help with the following:
Purpose of Assignment
A strategic management plan addresses four different management functions: environmental scanning, strategy formulation, strategy implementation, evaluation and control. The purpose of the Week 3 individual assignment is to evaluate the internal and external environments of Starbucks, to analyze the competitive advantage of Starbucks, to evaluate a set of suitable strategies, and to examine appropriate metrics.
This assignment provides students an opportunity to research a selected company as if they were involved in a company’s actual strategic management planning process. It allows students to see which management planning process and management plan Starbucks is currently using, allowing them to measure the effectiveness of current strategies.
A Strategic Management Plan addresses four different management functions: Environmental Scanning, Strategy Formulation, Strategy Implementation, Evaluation and Control.
Assignment Steps
Write a 1,050-word report on:
Introduction
Evaluate the internal and external environments of Starbucks using an environmental scan.
Analyze the competitive advantage of Starbucks.
Evaluate the strategies of Starbucks to create value and gain competitive advantage.
Examine the measurement guidelines of Starbucks to verify its strategic effectiveness.
Evaluate the effectiveness of the measurement guidelines of Starbucks.
Conclusion
Cite 3 scholarly references, including at least one peer-reviewed reference from the University Library.
Format your paper consistent with APA guidelines.
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