10 Jul Strategic Analysis paper (APA format)
Question Description
Read the Starbucks’ case study. This case study uses Porter’s Value Chain and Five Forces models and a SWOT (strengths-weaknesses-opportunities) analysis to develop strategic recommendations. On page 7 of the Starbuck’s case study there are 10 recommendations. Choose 3 of the recommendations and identify how IT could be used as part of the implementation of that recommendation. Research how other companies have done something similar for each of your 3 recommendations. Your paper should be at least 4 pages(APA format), not counting the title and reference pages. The paper must include at least 3 references from peer-reviewed articles in academic journals. Make sure you have in-text citations and a reference page. You can include additional references from websites and books.
Chapters
“Attracting Buyers with Search, Semantic, and Recommendation Technology” Chapter 6 – Attracting Buyers with Search, Semantic, and Recommendation Technology.pptx-
“Social Networking, Engagement, and Social Metrics” Chapter 7 – Social Networking, Engagement, and Social Metrics.pptx-
“Retail, E-commerce, and Mobile Commerce Technology” Chapter 8 – Retail, E-commerce, and Mobile Commerce Technology.pptx-
Creating Conversations in the Cloud discusses cloud computing and its use in marketing.
IT Business Value Video – This video discusses some strategic models that can be used to help identify how IT adds business value.
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