01 Aug Marketing Management
Marketing Strategy
This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.
In this assignment, you need to prepare a 15- to 20-slide Microsoft PowerPoint presentation on the marketing strategy. Your presentation should address the following questions:
- What value are you creating with this product?
- Which of Michael Porter’s basic strategies, covered in this week’s lectures, will you use to market this product?
- Why did you select this specific strategy, and why is it the most suitable one?
The main detail and information for your presentation should be included in the notes section so that readers could read through your notes section in the same way they might read a paper. Summary ideas and bullet points should be used in the slides. Be sure to properly cite your sources using APA; include your references and in-text citations.
Submission Details:
- Submit your analysis in a 15-20 slide- Microsoft Power Point Document
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