The ability to think strategically and make choices based on solid analysis and evaluation, in order to capitalize on achieving optimal results when applying limited resources of the firm, are at the core of this strategic initiative plan. Strategic initiatives act as the vehicle to accomplish strategic goals. Strategic initiatives translate vision into reality. The strategic management process enables organizations to achieve objectives through three stages: strategy formulation, strategy implementation, and strategy evaluation.

For this assignment, create a market entry plan (entrepreneurial), a market expansion plan for an existing organization, or a mergers and acquisitions plan that seeks to increase your organization’s competitive advantage. Your strategic plan should aim to innovate. Throughout the development of your strategic plan consider your organization’s responsibility in the greater social good from a Christian perspective and how your plan address ethics, cooperate social responsibly and sustainability. Globalization brings both benefits and challenges in the business sphere. Be sure to consider how globalization impacts your strategic plan and address any international considerations if needed.

Part 1: Overview (Topic 1)

Imagine you need to present your initial pitch for your Strategic Initiative Plan. Create a 5-8 slide PowerPoint presentation with speaker notes that seeks to get permission from key stakeholders.

In your presentation, address the following:

Identify the type (market entry, market expansion, merger, and acquisition) of Strategic Plan that you will be creating.

Provide the vision, mission, and values of the organization.

How do organization values drive the culture?

What is the culture you intend to build, or exists, today?

What is your competitive advantage?

Provide three to five sources in your presentation.