18 Aug *Cross-Cultural User Experience*
*Cross-Cultural User Experience*
Parts 1 and 2 of Idler’s blog post,
“How to Design for a Cross-Cultural User Experience,”
review Hofstede’s cultural dimensions theory, and describe how these dimensions may impact the user experience. For each dimension, the article depicts an image that shows where different countries are located on Hofstede’s cultural dimension scale, which should influence how the user experience might best be designed for users in that country. For each of the cultural dimensions listed below, two countries are identified that are on opposite ends of the scale for that dimension.
Power distance: Australia and Russia.
Individualism versus collectivism: Mexico and Norway.
Masculinity versus femininity: Philippines and Sweden.
Uncertainty avoidance: Poland and Greenland.
Long-term versus short-term orientation: Argentina and France.
In your initial post, select a cultural dimension and describe the likely differences between users in the two countries listed above based on the cultural dimension you selected. What design strategies would you need to include in your food ordering system user interface if you were planning to implement a version of the application in each country?
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