28 Aug Developing A Marketing Strategy
As a marketing professional, you will likely be involved in the development of both marketing strategies and marketing plans. It is important to have an understanding of what differentiates these terms.
A marketing strategy is an explanation of the goals you need to achieve through your marketing, which is shaped by your business goals. By contrast, a marketing plan is how you are going to achieve your marketing goals. Your marketing strategy serves as a road map that will guide you from one point to another within your marketing plan. In other words, the strategy is the thinking (the “what”) and the plan is the doing (the “how”). The purpose of your marketing strategy should be to identify and communicate the benefits of your business offering to your target market.
For example, if your business objective is to gain broader market adoption, your marketing strategy might be to introduce into new market segments, and your marketing plan might be to develop a marketing campaign that reaches out, identifies with, and focuses on a specific segment.
For your Final Project, you will apply the concepts and topics you have learned throughout this course to create a marketing strategy. You will not be creating a marketing plan.
By Day 7
Submit your completed Final Project. The Final Project should be a 2–3 page marketing strategy which uses the Final Project Template, filling in each field with the required information, including:
- Target market segment(s)
- Who are your existing and potential customers (target market)?
- What are the needs of your target market, as identified through market research?
- Business strengths
- What are your company’s strengths?
- How do the strengths of your company match the needs of your target market?
- Marketing activities
- What marketing activities are likely to ensure that your target market knows about the products and/or services you offer, and why these products/services meet their needs?
- Why did you select each of these marketing activities?
- Monitoring and evaluation
- How will you monitor and evaluate how effective your marketing strategy has been?
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.