08 Sep Find 3 companies
Find 3 companies, ONE of which MUSTt be non-US-based, with operations in more than one country, or region of the world. Using articles from the library’s full-text databases and the companies’ Web sites, prepare an analysis of the companies and their multinational marketing strategies. Your analysis should include:
– Brief company profile
– Scope of operations (e.g., manufacturing, research & development, sales office and/or service representation)
– Marketing strategy for each of the countries/regions in which it operates
– Differences among the company’s marketing strategies per country/region (e.g., how differences in cultural values affect product development)
– Similarities among the company’s marketing strategies per country/region (e.g., they may use local advertising agencies to produce their advertising campaigns)
*Please make sure that each of the 3 companies go through each bullet point in great detail.*
This is a masters level assignment. Make sure that it is in APA format and it must include title page, abstract, introduction, and conclusion.
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