Research a marketing blunder made by a large company and answer the questions below.
Present an overview of the error. Why was it considered a “blunder” or mistake? Explain fully.
Talk about what happened, give some background information
Analyze the situation
Explain why it was a mistake
What did that do for the company’s reputation
What are the implications
What did that do for the consumer’s perceptions
Discuss what could have been done differently (citing concepts from the text is permitted).
Back it up with some marketing research
Could the “blunder” work in a different country, in a different language, or with a different target group? Explain why or why not.
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