02 Oct Writer Choice
38384Note: The steps that you follow in the Cohesion Case assignments throughout this course will help you with your collaborative team project.
The Walt Disney Company – The Cohesion Case – is featured chapter 1 of your textbook. The Walt Disney Company is a publicly traded company. Their stock symbol is: DIS and the corporate website is www.disney.com.
When you perform a strategic management case analysis for a firm, you must find information about what the firm actually is doing and what the firm plans to do. Comparing what is planned with what you recommend is an important part of case analysis. However, you should never recommend different strategies unless these strategies are the best among all possible options.
Instructions:
In this assignment, you will conduct research to determine the best strategies for The Walt Disney Company to employ in the next couple of years. Before you make any recommendations, you must research The Walt Disney Company, the industry itself and, of course, the competition. In addition to current practices, you must look for trends and movement.
Before you begin this assignment please be sure you that you have read Chapter 5.
Research the Walt Disney Company (DIS) and VIACOM (VIA). Look for similarities and differences between The Walt Disney Company and this major competitor. Here is a list of excellent web sites that you may use for your research:
www.hoovers.com
https://us.etrade.com/e/t/invest/markets
www.finance.yahoo.com
www.clearstation.com
Next, use the ECPI Online Library to research two or more recent articles about the strategies employed by firms in the entertainment/media industry. Here is a list of some of the best journals to find such corporate strategic information:
Advanced Management Journal
Business Horizons
Long Range Planning
Journal of Business Strategy
Strategic Management Journal
Harvard Business Review
Sloan Management Review
California Management Review
Academy of Management Review
Summarize your findings in a 2-3 page report entitled “Strategies Being Pursued by The Walt Disney Company in (1-2 years out).” Your report should include your recommendations for The Walt Disney Company’s strategies and also any risks that might be involved.
Note: Be sure to cite your sources using APA format.
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