14 Mar 1. Describe the three major
Part A
The questions in Part A refer to the material discussed in Lesson 1 of this course. Respond to the following.
Describe the strategic management process. What does it mean to manage strategically?
Apply what you have learned in this lesson by reading the brief below and answer the questions that follow.
As the world’s largest beauty products company, L’Oréal SA creates cosmetics, perfume, and hair and skin care items. However, as the global economy continued down a fluctuating and uncertain path, the French company found itself with stagnating sales. According to company officials, one contributing factor was higher raw materials costs that have hit many companies, including L’Oréal, which uses oil in its products and packaging. However, weak consumer demand and currency fluctuations played a major role in the sales slowdown. In an effort to reduce its dependence on mature consumer markets such as Europe and the United States, L’Oréal’s strategy is to recruit millions of new consumers in emerging markets from Africa to Asia.
Sources: Based on C. Passariello, “Heiress Loses L’Oréal Family Fight,” Wall Street Journal, October 18, 2011, p. B8; C. Passariello and NoémieBisserbe, “Uncertainty Colors L’Oréal,” Wall Street Journal, August 31, 2011, p. B4; and C. Passariello, “Sales Stagnate at L’Oréal,” Wall Street Journal, July 13, 2011, p. B4.
a. What do you think of L’Oréal’s strategies in light of today’s environment?
b. How might strategic management be useful?
Part B
The questions in Part B refer to the material discussed in Lesson 2 of this course. Respond to the following.
1. Describe the three major driving forces of the business environment.
2. Explain the four major implications of these driving forces.
3. Discuss the three critical factors for succeeding in the business environment.
4. Apply what you have learned in this lesson by reading the brief below and answer the questions that follow.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.