31 Mar Create a Positive Personal Branding Statement
In this project, you will create a professional presence on LinkedIn (a professional social media network that is widely used by professionals and employers in most industries). If your profession or personal beliefs prevent you from establishing a LinkedIn site, ask about an alternative to building a live LinkedIn profile. As part of this project, you will conduct research into your present or desired industry, you will create a branding statement, and finally, create or revise an existing LinkedIn profile, using what you have learned about the industry and yourself.
There are four steps in this project that will lead you through each deliverable. Most steps of this project should take no more than two hours to complete. Begin by watching the video above, which introduces the project as it might occur in the workplace, and then continue with Step 1: Engage in Analysis and Reflection.
When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.
1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.
1.2: Develop coherent paragraphs or points so that each is internally unified and so that each functions as part of the whole document or presentation.
1.4: Tailor communications to the audience.
1.5: Use sentence structure appropriate to the task, message and audience.
1.6: Follow conventions of Standard Written English.
2.1: Identify and clearly explain the issue, question, or problem under critical consideration.
2.2: Locate and access sufficient information to investigate the issue or problem.
2.3: Evaluate the information in a logical and organized manner to determine its value and relevance to the problem.
2.4: Consider and analyze information in context to the issue or problem.
Step 1: Engage in Analysis and Reflection
You now know your assignment, so here’s how you get started.
For background information, read Professional Use of Social Media and LinkedIn on the Using LinkedIn resource page.
(Attached is the linkedln resource page , Professional Use of Social Media and LinkedIn
Today, companies use social media for both internal and external purposes. Social media provides exponentially more opportunities for companies to promote their products, image, and expand their businesses; it also enables companies to recruit potential new hires efficiently. Companies use social media to keep stakeholders and potential clients informed and engaged in their branding efforts to promote their customer service, build their “brands” by increasing exposure through more channels, and manage their reputations by monitoring their web presence and controlling the company “message.”
There has also been a rise in “social recruiting”: employers, recruiters, and job seekers employing social media to find jobs and hire candidates. Recruiting takes place over the web in several ways. Companies can also use social media to get information about prospective new hires, look at examples of their past work, and gain insights into potential “fit” with the organization. Job seekers can also use social media sites to gather information on employers, and check out companies’ culture, management, benefits, and employee opinions.
A survey of recruiters reports that recruiters who use social media frequently use LinkedIn to post jobs, search for candidates, contact candidates, and do preinterview vetting (Jobvite, 2014).
A survey from CareerBuilder found:43 percent of employer respondents use social networking sites to research job candidates, and that 51 percent of those employers who researched job candidates found content that caused them not to hire the candidate
For these reasons, understanding how to positively and effectively employ social media is essential, whether you are required to use it in performing your job or you want to optimize your presence to attract future employers. There are many articles on how to use LinkedIn to land a job. In this assignment, we will explore the social media platform, LinkedIn, which is designed for use by the business community.
References
CareerBuilder. (2014, June 26). Number of employers passing on applicants due to social media posts continues to rise, according to new CareerBuilder survey. Retrieved from http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?sd=6%2F26%2F2014&id=pr829&ed=12%2F31%2F2014
Jobvite. (2014). Jobvite job seeker nation study. Retrieved from http://web.jobvite.com/rs/jobvite/images/2014%20Job%20Seeker%20Survey.pdf
Are you seeking to advance in your current field? Are you changing fields? Where are you right now in your career? Where do you want to be? Will you be seeking a new position in your field or will you need to seek opportunities for getting experience in a new field? What are your goals and objectives? What particular positions do you want, and what is your time frame for obtaining them? For example, you might ask yourself “Why am I pursuing a graduate degree?”
Next, answer the question: What’s the market like in the industry or field in which you’d like to apply your degree? Is the demand for employees increasing, decreasing, or remaining steady? Does the geographic region play a role? Does specialization within the field matter? Use the UMUC library to locate journal articles, books, and other sources that will enable you to identify information about your industry or field. You can refer to the Project 2 information on Business Research.
Finally, you need to think about what’s competition like? Who are the other competitors seeking positions in this profession? Who are the primary competitors for employment and upward mobility in this field? Can you identify particular individuals who are your main competition (which will be the case if you are competing internally). How do you compare to these competitors? What do you need to do to become more competitive? Look at Competitor Analysis for some guidance on these issues.
Next, you will work on your branding statement.
Step 2: Create a Positive Personal Branding Statement
Now that you’ve analyzed the situation, you can start on your branding statement.
See Branding Statements for some resources and tips to create your statement. Draft a personal branding statement of 200 words or less. Edit for clarity and conciseness. It should be error-free as the representation of you!
Next, you will create or revise a LinkedIn page. If you have an issue with this assignment, consult with your instructor.
(Branding Statements
Individuals, like companies, can benefit from establishing a branding statement that captures their unique qualities. Your personal brand statement is a representation of your stated value to a future employer. Rather than creating a long list of your expertise in various functional areas, a brand statement should instead outline the skills, strengths, attributes, and other defining characteristics that distinguish you from others.
Think of the branding statement as a statement about who you are and what you want to be known for. You might find this exercise difficult, because it requires you to be bold and focus on your own personal attributes and strengths—and learning what is exceptional about you. Still, this is an important task to complete, because doing so will allow you to more clearly define and communicate to others what you do, how you do it, and for whom.
To get started consider creating a short list of your one-of-a-kind attributes. Ask yourself questions like these:
What problems do I know how to solve?
What is unique about my approach?
Who is the target audience for my particular skill set?
Focus on keeping your statements short and sharp. Use your authentic voice and know that you will likely revise your statement at least once or twice a year as you continue to build and develop expertise and refine the scope of your work.)
Step 3: Create or Revise a LinkedIn Page
You can use your results from the last step, your branding statement, to help you create your LinkedIn profile summary. Employ any aspects of the research and exploration performed in the prior two steps to develop your page. See Using LinkedIn for more information.
Once you have created your LinkedIn page, go through the LinkedIn Checklist available on the LinkedIn site and make revisions as needed.
Next, you will submit your project.
(Using LinkedIn
LinkedIn is a social networking site designed for professional networking. When you join LinkedIn, you get access to people, jobs, news, updates, and other resources. LinkedIn reports a membership of over 433 million users in 200 countries and territories. More than 90 percent of recruiters reportedly use it to search, contact, vet, and hire candidates. When someone searches for your name on Google, the link to your LinkedIn profile shows up in the top results because the company pays for top search engine optimization.
LinkedIn is useful for networking, keeping up with your industry, building and maintaining an online presence, and searching for a job. Use the resources below to learn more about the offerings of this tool and how to use it.
Resources
8 Ways to Use LinkedIn to Develop Your Career and Find the Job You Want
How to Sign Up for LinkedIn
Creating a LinkedIn Profile + Adding a Photo
Professional Use of Social Media and LinkedIn)
Once you’ve completed the prior step, submit the following deliverables to the assignment folder:
Personal Branding Statement in a Word document
URL link to your LinkedIn Profile
PDF of your LinkedIn Profile
Share your link and summary in the discussion area. Discuss your experience with LinkedIn and what you learned from this activity.
Submission Notes:
How to create a PDF of your LinkedIn Profile Page
Create a PDF of your LinkedIn profile page by right clicking and choosing “print”. When your printer selections come up, select the Destination as “Save to pdf” and your profile should save to a pdf document. Submit that doc to your assignment folder.
If you revise your existing LinkedIn page, submit a copy of the original LinkedIn page to show a comparison with the newly revised page.
Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them in your work.
1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.
1.2: Develop coherent paragraphs or points so that each is internally unified and so that each functions as part of the whole document or presentation.
1.4: Tailor communications to the audience.
1.5: Use sentence structure appropriate to the task, message and audience.
1.6: Follow conventions of Standard Written English.
2.1: Identify and clearly explain the issue, question, or problem under critical consideration.
2.2: Locate and access sufficient information to investigate the issue or problem.
2.3: Evaluate the information in a logical and organized manner to determine its value and relevance to the problem.
2.4: Consider and analyze information in context to the issue or problem.
Reflect on the industry and trends you discovered last week and your in the industry. Crest a branding statement that will be integrated in a new or revised professional LinkedIn site.
.Your url and pdf of your LinkedIn site and your branding statement.
.Your experience in creating a branding statement and LinkedIn site.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.