31 Mar Optimizing business intelligence
Please listen to this TED and answer these questions below,
1. According to Ms. Wang, why is having more data not helping companies like Nokia make better business decisions?
2. What are “quantification bias” and “silver-bullet thinking,” and how are they related?
3. What is “thick data”?
4.How can integrating “thick data” with “big data” improve the decision making of businesses and other organizations?
5. Considering what you learned in this week’s reading and in the TED video, discuss ways in which you have experienced the effects of big data in your own life. (E.g., this could involve different types of experiences, including but not limited to having an ad for a product that you looked at on Amazon follow you around as you browse Pinterest, Instagram, or Reddit; being offered a discount coupon or other reward by a company from which you have bought something in return for completing an online survey; or engaging with a reward-points program that required you to provide personal information in order to participate.)
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