26 Apr ACADEMIC ESSAYDescription:• Individual task.• You have to wri
ACADEMIC ESSAYDescription:• Individual task.• You have to write an academic essay to answer the following question: How can New Technologies enhance Service Management and competitivenessin the 21st Century companies?• Choose 3 companies and analyze and compare how are they using new technologies, while answering the proposed question.• You are encouraged to use Tables to make the comparisons between the different companies.Formalities:• Wordcount: From 1500 to 2500 words.• Cover, Table of Contents, References and Appendix are excluded of the total wordcount.• Font: Arial 12,5 pts.• Text alignment: Justified.• You are encouraged to quote relevant publications, such as academic journals and books, case studies or business reports to support your arguments. Tofind relevant publications, you may browse through EBSCO (link is on Moodle) and/or Google Scholar, where you’ll find access to many publications.• The in-text References and the Bibliography have to be in Harvard’s citation style.Assignment Launch: Week 10.Submission: Week 13 – Via Moodle (Turnitin). Submission will be accepted all Week 13: From the 4th to the 10th of May at 23:59hrs (Barcelona’s time).Weight: This task is a 35% of your total grade for this subject.Outcomes: This task assesses the following learning outcomes:• Critically evaluate the strategic role of service management within organizations.BBA223 + BAT221 SERVICE MANAGEMENT – Task brief & rubricsRubricsExceptional90-100Good80-89Fair70-79Marginal fail60-69Knowledge &Understanding(20%)Student demonstratesexcellent understanding of keyconcepts and uses vocabularyin an entirely appropriatemanner.Student demonstrates goodunderstanding of the task andmentions some relevantconcepts and demonstrates useof the relevant vocabulary.Student understands the taskand provides minimum theoryand/or some use ofvocabulary.Student understands the taskand attempts to answer thequestion but does not mentionkey concepts or uses minimumamount of relevant vocabulary.Application (30%) Student applies fully relevantknowledge from the topicsdelivered in class.Student applies mostly relevantknowledge from the topicsdelivered in class.Student applies some relevantknowledge from the topicsdelivered in class.Misunderstanding may beevident.Student applies little relevantknowledge from the topicsdelivered in class.Misunderstands are evident.Critical Thinking(30%)Student critically assesses inexcellent ways, drawingoutstanding conclusions fromrelevant authors.Student critically assesses ingood ways, drawing conclusionsfrom relevant authors andreferences.Student provides some insightsbut stays on the surface of thetopic. References may not berelevant.Student makes little or nonecritical thinking insights, doesnot quote appropriate authors,and does not provide validsources.Communication(20%)Student communicates theirideas extremely clearly andconcisely, respecting wordcount, grammar andspellcheckStudent communicates theirideas clearly and concisely,respecting word count,grammar and spellcheckStudent communicates theirideas with some clarity andconcision. It may be slightly overor under the wordcount limit.Some misspelling errors may beevident.Student communicates theirideas in a somewhat unclear andunconcise way. Does not reachor does exceed wordcountexcessively and misspellingerrors are evident.
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