01 May Purpose of the program This is the marketing strategy for CET Tr
Purpose of the program This is the marketing strategy for CET Training program as we seek to recruit a total of 100 students for the CET Training program. Our goal is to increase public awareness of the SOME CET Training program and the services we offer. Accessibility of information The information that is related to the MA, MAA, and BMST program is going to be projected within an online and offline platform. Our websites will display data as it relates to the CET Training program. The data will be made available on our website for potential student and community partners who may have interest in our program. The data will serve as a testament of the services we offer at CET. Recruitment Most advertisements will be applied in the marketing of the products within but not limited to signage in front of SOME CET, outside tabling, flyer distribution, canvasing local business, community centers and churches. We will also add program information on the CET website. This will give potential students and community partners the ability to see information that is needed about the program and the courses we offer. Strategies for recruitment The recruitment plan will follow a diverse method that will entail many strategies to have the ability to recruit students from all walks of life. The recruitment strategies are listed below:Creating awareness for the training offered by attending community events.Provide information about Center of Employment Training (CET) and the benefits offered to other government and social service agencies.Provide easy access to application platform online and in personCustomize CET Facebook, Twitter, and Instagram pages and work on having as many followers as possible.Making content mobile friendly for potential studentsBuilding a target audience profile through search engines Taking the recruitment project offline Within the present world, most advertising has been associated with the application of online platforms. In this case, a good idea that can be applied is the application of a recruitment protocol that will usher in the use of the offline method to gather the attention of the applicants. This will be made up of the use of billboards that can be located along roadsides on the metro so the public can have the ability to access the information with the utmost ease. An example of such can be see below; Sharing CET training updates The ability to come up with in-depth content about the project will play a central role in the provision of the customers with solidified knowledge concerning the CET training program. The strategy will play along with recruiting the students as we provide knowledge of community resources and available social services. Allocate the CET staff and the industry partners space to express the needs. Within the marketing scheme of the project, there is a need for the community partners/industry employers to have the ability to express themselves in the best ways. Therefore, within the recruitment process, the students will be informed of the expectation of CET. There is value in getting heard. We will share up-to-date date on our website that will support the great work of the CET training program.
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