10 Jul 1) Consumer services tend to be intangible, and goods tend to
1) Consumer services tend to be intangible, and goods tend to be tangible. Use an example to explain how the lack of a physical good in a pure service might affect efforts to promote the service.2) Is there any difference between a brand name and a trademark? If so, why is this difference important?3) Is it more difficult to support a warranty for a service than for a physical good? Explain your reasons.4) How would the marketing mix for a staple convenience product differ from the one for a homogeneous shopping product? How would the mix for a specialty product differ from the mix for a heterogeneous shopping product? Use examples. 5) What does the degree of brand familiarity imply about previous and future promotion efforts? How does the degree of brand familiarity affect the Place and Price variables?
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