12 Jul Assignment Information         Due Date      Â
Assignment Information Due Date Sunday, November 1, 2018 11:59 PM Points Possible 100 Vila Health: Marketing Plan Overview Effective marketing plans begin with thorough external environmental and internal organizational assessments, alignment with strategic plans, and clear identification of directional strategies. The marketing plan must reflect logic, cohesion, realistic interventions and costs, and ideally work with the strengths and opportunities that fit the overall context of the proposed service line. In this assignment, you will develop a conceptual level marketing plan for St. Anthony Medical Center’s Labor and Delivery service line, which is based on your assessment. Additionally, the marketing plan will include evidence-based recommendations and your creative insights regarding how to optimally position and communicate the Labor and Delivery service line to prospective consumers. Recall from your previous visit with the leadership team, that your CEO has communicated a growth strategy for St. Anthony Medical Center. The marketing director and leadership team have further determined that the Labor and Delivery service will implement a market pull strategy where consumers will be drawn to the organization based on some unique feature or features of the service line (also known as differentiators). You are competing against two other similar services at area hospitals, so your marketing conceptual level recommendations will need to assure that you have differentiated St. Anthony Medical Center’s Labor and Delivery service in a competitive manner. Consider how a health care organization might differentiate it’s service from a competitor (review your Unit 2 readings or conduct research in the Capella University Library on strategic marketing and differentiation strategies). You may wish to reflect on some of the facets that you as a consumer consider when selecting health care providers and organizations. Your marketing director and the Labor and Delivery unit manager would like to discover your fresh perspective and recommendations. At a conceptual level, given the organization’s desired target versus actual performance, what suggestions might you offer to convert prospective consumers into satisfied Labor and Delivery patients? Remember to assess gaps between actual performance versus desired targets (review the current Labor and Delivery budget to determine current versus targeted number of deliveries, profit margin, and so forth). This all corresponds with steps four and five of Kotler’s Marketing Plan format in Health Care Marketing. Savvy interns will read the assignment scoring guides and construct an outline before beginning research for this activity. Last week, you were exposed to a lot of information about St. Anthony Medical Center in general and the Labor and Delivery unit in particular. You may want to consider reviewing those documents, interviews and e-mails again while working on this unit’s assignment. Instructions Review the vision, mission, values statement, strategic directional strategy for St. Anthony Medical Center, and assess the Labor and Delivery service line offerings. Conduct a gap analysis of St. Anthony Medical Center’s Labor and Delivery service relative to internal goals. Construct a competitive analysis of St. Anthony Medical Center’s Labor and Delivery service relative to competitors. Propose general or conceptual level recommendations to close gaps such as missing services, missing marketing channels, suboptimal profitability, and so forth. Formulates insights or creative approaches that may be helpful in construction of an action plan to implement the recommendations. Submit your assignment by due date. Be sure to use current APA style and formatting throughout.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.