24 Jul Reading: How the 4 P’s of Marketing Apply to Digital Marketing
Reading: How the 4 P’s of Marketing Apply to Digital Marketing by Michelle Schenker, 2013, BrandDrivenDigital.com31 Mobile Marketing Statistics to Help You Plan for 2017 by Roman Sukhraj, 2016, Impact Branding and Design.What is Web 3.0 and Is It Here Yet? By Daniel Nations, 2016, Lifework.The ‘Ice Bucket Challenge’: A Case Study in Viral Marketing Gold by Brian Braiker, 2014, Digiday.com.How a Hollywood Guy Uses Data to Create Winning Campaigns by Gary Rosen, Cargo Collective.How “Crash the Superbowl” Changed Advertising by E.J Shultz, 2016, Adage.Video:What is Digital Marketing? And How Does It Work? , Adam Erhart, 2016 (Runtime: 2:46)OverviewThis week we’ve begun to learn about the many digital marketing types and tools. As digital marketing grows and evolves, the types and tools available change or expand. It’s important to be familiar with the various types of digital marketing available, which ones are appropriate for your company, product, or service, and the tools that are commonly used to incorporate them into your digital marketing plan.What You’ll Need• Your TechKit including laptop• Internet for research• At least 3 credible sources (Wikipedia does not count)PrepareResearch successful digital marketing campaigns, such as the ALS ice bucket challenge, The Dark Knight movie campaign, and Doritos competition campaign (links to articles or videos about each campaign are covered in assignment 1.1 Digital Marketing Types & Tools), or choose another similar one you found to use as an example for your plan. Next decide who or what you will market. It can be an entertainment-related company, product, service, experience or person. Think of the most effective ways to use digital marketing for your choice.CreateCreate a Word document that addresses the following topics: What is the marketing campaign you have chosen to use as an example? Why did you choose that particular campaign? What do you think were the key elements that made this campaign successful? What did you choose to market? Why did you make that choice? What types of digital marketing will you use in your marketing campaign (mobile, social media, email, website, pay-per-click, etc.) Explain how and why you will use each one. For any that you will not use, explain why not, what are the limitations or reasons they do not apply in this campaign. What tools will you use to market with each type of digital marketing (conversion optimization, Twitter, display, analytics, etc.?) Explain how you will address each of the 4Ps of digital marketing (conversion optimization, Twitter, display, segmentation, etc.?) Explain how you will use them. Describe the target group(s) of consumers or audience that your marketing plan is intended to reach. (Demographic, geographic, psychographic, benefits sought, patterns of use)Cite resources both in-text, and in a separate reference page.Incorporate the concepts and terminology learned from this week’s readings into the paper, demonstrating how the managers you chose reflect the concepts learned about in the Read and View activities.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.