The third case study is Business Model Innovation: How Dollar Shave Club Disrupted Gillette on 

p. 474.

Focus on Ch. 5 and Ch. 7 for this case study.

Consider this case as if you were consulting for Gillette.

Do some research on Gillette, Dollar Shave Club, and Harry’s.

Use the format from the Case Study Guidelines

Questions to consider in developing the case:

1. How did Gillette originally get and maintain control of the market?
2. What did Gillette do to leave an opening for Dollar Shave Club (DSC)? Consider the Economic Value Creation discussion in Ch. 5.
3. How did DSC disrupt the market? Evaluate the impact of DSC’s entrepreneurial efforts and its type of innovation.
4. How did DSC’s business model differ from Gillette’s?
5. How did Gillette respond?
6. What competitive pressures are presented by Unilever’s acquisition of DSC?
7. What competitive pressures are presented by Harry’s?
8. Who are other competitors for Gillette?
9. Evaluate the four I’s of innovation in the wet shaving industry.
10. Where is the industry in the industry life cycle? How should this consideration factor into Gillette’s strategy?
11. What should Gillette do going forward to counter DSC, Harry’s, and other possible competitors?

Have fun with the case and come up with some innovative ideas of your own.