28 Jul Developing a Public Relations Plan, Part 1
10362Using this organization: Planned Parenthood scrutinized by the media in 2015 when an anti-abortion group secretly filmed unsuspecting representatives talking about getting money for aborted fetal parts.
1. State the name of the organization and describe its mission and purpose. Provide details about the company.
2. Explain in detail the facts of the event that generated negative publicity, crisis, or scandal.
3. Discuss why this situation would create negative publicity.
4. Create the specific goals your campaign will try to achieve and justify why you chose these goals.
5. Design and explain the steps you will take to achieve your goals.
6. Discuss six of the ethical core values that a PR professional should employ in responding to the crisis (Chapter 6).
7. Identify the internal and external stakeholders who will be affected by your actions.
8. Compose an evaluation plan and explain how you will use it to assess the outcome of your campaign.
Include 7–8 headings to organize the paper by various sections or topics.
Include a conclusion to summarize your points.
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