PESTLE Forces Guide

PESTLE Forces Potential Impact: Implication and Importance ● High (H)

● Medium (M) ● Low (L) ● Undetermined (U)

Time Frame: ● 6–12 months ● 12–24 months ● 24+ months

Type: ● Positive ● Negative ● Unknown

Impact: ● Increasing ● Unchanged ● Decreasing ● Unknown

Relative Importance: ● Critical ● Important ● Unimportant ● Unknown

Political Political factors determine the extent to which government and government policy may impact an organization or a specific industry.

✖ Economic Economic factors consider the various aspects of the economy and how the outlook on each area could impact your business.

✖ Social What is the population's growth rate and age profile? How is this likely to change? Are generational shifts in attitude likely to affect what you are doing? What employment patterns, job market trends, and attitudes toward work can you observe? Are these different for different age groups? What social attitudes and social taboos could affect your business? Have there been recent sociocultural changes that might affect this? How do religious beliefs and lifestyle choices affect the population? Are any other sociocultural factors likely to drive change for your business?

Lifestyles

Buying habits

Education level

Emphasis on safety

Religion and beliefs

Health consciousness

Sex distribution

Average disposable income level

Social classes

Family size and structure

Minorities

Attitudes toward saving and investing

PESTLE Forces Potential Impact: Implication and Importance Attitudes toward green or ecological products

Attitudes toward renewable energy

Population growth rate

Immigration and emigration rates

Age distribution and life expectancy rates

Attitudes toward imported products and services

Attitudes toward work, career, leisure, and retirement

Attitudes toward customer service and product quality

Technology Are there any new technologies that you could be using? Are there any new technologies on the horizon that could radically affect your work or your industry? Do any of your competitors have access to new technologies that could redefine their products? How have infrastructure changes affected work patterns (for example, levels of remote working)? Are there existing technological hubs that you could work with or learn from? Are there any other technological factors that you should consider?

Competing technology development

Innovation

Research funding

Replacement technology/solutions

Maturity of technology

Manufacturing maturity and capacity

Information and communications

Consumer buying mechanisms/ technology

Technology legislation

Innovation potential

Technology access, licensing, patents

Intellectual property issues

Global communications

PESTLE Forces Potential Impact: Implication and Importance

Inventions

New discoveries

Research

Rate of obsolescence

Manufacturing advances

Information technology

Internet

Legal Legal factors pertain to any legal forces that define business operation and compliance.

✖ Environmental Environmental factors concern the ecological impacts on business.

✖

MBA 687: US Branch Overview

• U.S. annual profit in 2020: $459,680 • Jump in U.S. annual sales in 2020 7.8% • Labor cost 30% of total revenue ($1M) • Benefits accounted for 29.9% of total employer costs for an employee's

compensation o Benefits include paid leave, supplemental pay, insurance, retirement, and

savings plans and legally required payments like FICA. o As mandated by the Affordable Care Act (ACA), companies with more

than 50 full-time employees must offer a company health plan or pay a tax penalty.

o Medical and HRA cost $41,160 annually. Delaware Small Business Data

# of small businesses in DE 82,212 # of small business employees in DE 187,556 % of employees working in small business 46.9% % of small business profitability in the United States 40% % of small business CEOs concerned about growing revenues 23% Average turnover small business (voluntary) 45% Average call center turnover (voluntary) 30-40% Average tenure of an employee in the United States 4.2 years % of small business owners concerned about recruiting and retaining talent

16%

Engagement Employee Net Promoter Score (eNPS): -10

• An eNPS score can range anywhere from -100 to 100 New Hire 90-Day Failure Rate: 46% of newly hired employees fail within 12 months

• Total turnover rate: 28.8% • Of all employee turnover, 70% is voluntary • Retirements account for 1% • Older individuals tend to stay at the same job for longer periods than

younger employees o High-Tech Industry Turnover: 20.9% o Services Industry Turnover: 20.9% o Average call center turnover (voluntary): 30–40% o Average small business turnover (voluntary): 45%

Potential Causes of Turnover • Low company morale • Lack of opportunities for training and career growth • Work-life imbalance • Poor management or leadership practices • Poor communications

Employee turnover costs a company 21% of the employee's salary. The replacement cost per employee is $4,100 per employee. Demographics 1. Years of service with the job role

• Executive Leadership (VP): 7 years • Manager (Director/Manager, Accounting, Sales, CS): 3.33 years average • Lead Specialist/Key Expert (Coordinators/Team Leaders-Payroll, CS, Shipping

and Receiving): 1.76 years average • Senior Level Specialist (Business Development Executive, Executive Office

Administrator, Senior CS Specialist, Senior Sales Account Specialist): 1.26 years average

• Mid-Level Specialist (CS Specialist II, Business Development Specialist), 1.0 years

• Entry Level Specialist (CS Specialist I, Accounting Specialist, AR and AP, Office Specialist I, Sales Account Specialist I): 0.75 years average

2. Years of service with this branch

Less than 1: 52.5% of respondents 1–2: 27.5% of respondents 3–5: 15% of respondents 6–10: 2.5% 11–15: 0 16+: 0 Prefer not to answer: 2.5%

3. Years of service by age group

Ages 20–24: 1.2 years Ages 25–34: 1.4 years Ages 35–44: 3.9 years Ages 45–54: 4.1 years Ages 55–64: 4.7 years Ages 65+ 0.0 years

4. Percentage of employees by age group

Ages 20–24: 45% Ages 25–34: 35% Ages 35–44: 10% Ages 45–54: 5% Ages 55–64: 5% Ages 65+ 0%

5. Percentage of employees by gender identity

Male 30% Female 55% Non-binary 10% Other 5%

6. Race/ethnic identification

African American or Black: 60% of respondents Hispanic or Latino/a/x: 12.5% of respondents Anglo American or White: 12.5% of respondents Asian: 5% of respondents American Indian or Pacific Islander: 0 Multiracial or Other: 7.5% of respondents Prefer not to answer: 2.5% of respondents

Organization Chart

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