10 Sep TESLA CHOOSEN COMPANY Overview Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlin
TESLA CHOOSEN COMPANY
Overview
Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in significance.
Scenario
Now that you have written a blog post identifying critical elements needed to support the rationale of your project, outlining specifics is key! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportunities and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward.
Prompt
Using MarketLine, Yahoo Finance, and the company’s investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company’s profile, financials, and SWOT analysis.
Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.
Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are:
- The intended customer: Describe the intended customer or customer profile for the new product or service.
- Opportunities in the market: Explain the opportunities in the market based on your research.
- The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.
- Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.
Your contribution will be evaluated based on the quality of the input.
Guidelines for Submission
Use the Module Two Assignment Template Word Document to submit your project outline as a Word file. Sources should be cited according to APA style.
PROJECT OUTLINE for [PRODUCT or SERVICE NAME] 3
Project Outline: [Name of Your Product/Service] for [Name of the Company]
[Your Name]
PROJECT OUTLINE for [PRODUCT or SERVICE NAME] 1
Southern New Hampshire University
About [Product or Service Name]
[Include in this section a brief overview of your new business idea, product, or service for your selected company.]
Goals
[Outline the goals and objectives of your project.]
Target Customer
[This section should center on the intended customer segment for your proposed product or service. Describe the customer profile or market segment including their need for this product or service.]
Market Opportunity
[Describe the current and potential market opportunities for your product or service.]
Financial Opportunity
[Describe the financial outcomes, such as an increase in cash flow and top-line revenue, that the project presents for the company. Explain whether the project will be cash flow positive and profitable or whether it will be profitable in a different way.]
Timeline
[Provide a brief timeline of how you think your product or service should be developed and launched.]
References
[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]
,
9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
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BUS 400 Module One Blog Rubric Activity: 1-2 Blog: Project Analysis
Course: BUS-400-R1710 Driving Business Opportunities 22EW1
Name: Jennifer Moore
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Value
Proposition
13.6 / 16
Criterion Feedback
Jenn, you provided an accurate description of Tesla's value proposition.
16 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
13.6 points
Describes the
company’s
value
proposition
8.8 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
descriptions
that are
missing key
components or
cursory
description in
general
0 points
Does not
attempt
criterion
9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
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Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Profitability 13.6 / 16
Criterion Feedback
Thank you for confirming profitability.
SWOT
Analysis:
Strengths
8.8 / 16
16 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
13.6 points
Determines if
the company
is currently
profitable
8.8 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
determinations
that are
incorrect or
lacking
research
0 points
Does not
attempt
criterion
16 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
13.6 points
Explains the
company’s
main strengths
that can be
leveraged to
create a new
product or
service
8.8 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
incomplete
explanations
or SWOT
analysis not
included
0 points
Does not
attempt
criterion
9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 3/6
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Criterion Feedback
Jenn, your SWOT analysis accurately reflected the strengths of the company but did not reflect
on how they can be leveraged to create the new product/service. FYI, the new product/service
is one that does not currently exist, it is one that you design, not one that is already in design
by the company. This whole project is about you identifying an innovative product/service to
pitch to your company and doing the research all through the course modules to convince
management to commit to the creation and launch of your new and innovative idea.
Product or
Service
Singularity
8.8 / 16
Criterion Feedback
You did not identify the new product/service you are pitching. Remember, the product/service
should be unique.
16 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
13.6 points
Identifies what
is unique about
the new
product or
service
8.8 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
explanations
lacking detail
or
product/servic
e that is not
unique
0 points
Does not
attempt
criterion
9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 4/6
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
New Product
or Service
Projections
8.8 / 16
Criterion Feedback
You did not identify the new product/service you are pitching. You will need to research the
companie's projections as well as estimate how your new product/service will affect
profitability.
16 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
13.6 points
Describes how
the new
product or
service can
improve
profitability
8.8 points
Shows
progress
toward
proficiency,
but with errors
or omissions;
areas for
improvement
may include
descriptions
lacking detail
or
product/servic
e does not
improve
profitability
0 points
Does not
attempt
criterion
9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 5/6
Total 70.6 / 100
Criteria Exemplary Proficient Needs Improvement
Not Evident Criterion Score
Articulation
of Response
8.5 / 10
Citations and
Attributions
8.5 / 10
Criterion Feedback
You used both in-text and reference citations. Great! One thing to check is the in-text citation
for the SWOT data.
10 points
Exceeds
proficiency in
an
exceptionally
clear,
insightful,
sophisticated,
or creative
manner
8.5 points
Clearly
conveys
meaning with
correct
grammar,
sentence
structure, and
spelling,
demonstrating
an
understanding
of audience
and purpose
5.5 points
Shows
progress
toward
proficiency,
but with errors
in grammar,
sentence
structure, and
spelling,
negatively
impacting
readability
0 points
Submission has
critical errors
in grammar,
sentence
structure, and
spelling,
preventing
understanding
of ideas
10 points
Uses citations
for ideas
requiring
attribution,
with few or no
minor errors
8.5 points
Uses citations
for ideas
requiring
attribution,
with
consistent
minor errors
5.5 points
Uses citations
for ideas
requiring
attribution,
with major
errors
0 points
Does not use
citations for
ideas requiring
attribution
9/9/22, 6:55 AM Activities – BUS-400-R1710 Driving Business Opportunities 22EW1 – Southern New Hampshire University
https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 6/6
Overall Score
Exemplary Proficient Needs Improvement Not Evident
,
2
1-2 Blog: Project Analysis – Tesla, INC
Student’s Name
Course Name
Course Number
Professor
Due Date
1-2 Blog: Project Analysis – Tesla, INC
Value Proposition
Tesla designs, manufactures, leases, and sells electric vehicles, as well as, energy generation and storage systems. It sells this product in the United States, China, and Europe. Tesla’s value proposition is categorized into three elements: automobile innovations, infrastructure innovations, and innovations in batteries (Li et al., 2021). Tesla produces innovative products, including electric cars. Electric cars are associated with lower operating costs, easier maintenance, and lower fuel prices. This is partly due to the latest innovations in batteries. This innovation has allowed Tesla to make recharging quicker and batteries cheaper. Tesla has also built supercharging stations in multiple areas across the country to allow customers to charge their vehicles at any time.
Profitability
Tesla is currently profitable. In the first quarter of 2022, the company reported a total profit of 3.3 billion United States dollars (Ewing, 2022). It also reported over 18 billion dollars as revenue. That is around an 80% increase from the 2021 estimate. In the first quarter of 2021, Tesla reported a total of 10.4 billion dollars as revenue. The profit largely surpassed investor expectations.
SWOT Analysis: Strengths
Tesla’s key strengths are its distinctive position in the automotive market and robust sales growth (refer to figure 1.0). These two aspects contribute to the company’s growth and development. As of now, Tesla leads the auto market for luxurious electric vehicles. This market differs from the market for luxurious gas-powered cars and the market for less costly electric vehicles (Trefis Team, 2015). As the sole player in the market, Tesla has built the infrastructure needed to ensure the proper operation and maintenance of these cars. This entails building supercharging stations, service stations, as well as battery, swapping stations. Besides that, Tesla has always reported robust sales growth. This is because there is high demand for electric vehicles.
Figure 1.0: Tesla SWOT analysis.
Product/Service Singularity
Tesla is set to produce Roadster, Cybertruck, and Semi. These are new car models that will be arriving in 2023. The most unique aspect about these products is that they will have the self-driving capability to enhance convenience and safety.
New Product/Service Projections
The new models can improve the company’s profitability. Tesla is dominating the electric car market in the United States, with around 70% market share. Reports indicate that this share is reducing as more electric vehicles are introduced in the market (Lambert, 2022). But with the production of Roadster, Cybertruck, and Semi, Tesla will be able to maintain its market position.
References
CNBC. (2022). Tesla Inc. Retrieved from: https://www.cnbc.com/quotes/TSLA
Ewing, J. (2022). Tesla’s profits jumped in the first quarter, but challenges loom. The New York Times.
Li, Y., Lin, J., & Xu, S. (2021, September). Analysis of Tesla’s Business Model: A Comparison with Toyota. In 2021 International Conference on Financial Management and Economic Transition (FMET 2021) (pp. 30-39). Atlantis Press.
Lambert, F. (2022). Tesla (TSLA) still dominates US electric car market with 68% market share. Electrek. Retrieved from: https://electrek.co/2022/08/15/tesla-tsla-dominates-us-electric-car-market-share/
Trefis Team. (2022). Tesla's Unique Position In The Car Market Is One Of Its Biggest Strengths. Forbes. Retrieved from: https://www.forbes.com/sites/greatspeculations/2015/07/02/teslas-unique-position-in-the-car-market-is-one-of-its-biggest-strengths/?sh=382e45533ad7
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