Chat with us, powered by LiveChat Promotion and Pricing | Wridemy

Promotion and Pricing

10560PLEASE READ THE INSTRUCTIONS THOROUGHLY AND FOLLOW THEM ACCORDINGLY. PLEASE ALSO USE THE ATTACHED RUBRIC TO ENSURE THE PROJECT IS COMPLETED CORRECTLY.

PLEASE INCLUDE NOTES IN THE NOTES SECTION OF EACH SLIDE. THIS IS WHY I ADDED 2 PAGES. NO NEED FOR AN ACTUAL PAPER JUST PUT NOTES IN THE NOTES SECTION OF EACH SLIDE ON THE POWER POINT.

Promotion and Pricing:

Introduction:

Promotion and pricing of a product or service involve consideration of the strategies as well as how the strategies will be carried out, in line with the organization’s values. You have read about promotion and pricing (two of the 4 Ps of the marketing mix) and had an opportunity to review the 4 Ps tutorial. You read about ethics and social responsibility in Chapter 3 and had an opportunity to discuss these topics in the discussion. In this Assessment, you will apply these concepts to a real-world company scenario. In addition, you will add audio to your presentation that speaks to the audience specified in the scenario. Being able to prepare a professional audiovisual presentation is an important career skill and can be added to your resume once you have become proficient.

Read the scenario below and address all the checklist items.

Scenario:

A startup company, Senuvis is a U.S. pharmaceutical products firm that is growing very rapidly at home and abroad. Integrity and honesty regarding product quality and concern for consumer well-being are values of the founders of the firm.

Recently, Senuvis developed several new products to service customers who cannot afford the pricier life-saving anti-allergen medications and the self-injecting devices currently on the market. These products can be self-injected by the person suffering from a life-threatening allergic reaction and were just recently approved for the marketplace by the U.S. Food and Drug Administration.

To respond to the projected rapid growth of the firm, they are going to hire an additional 200 employees in the next 2 months to cope with the demand for these new life-saving products. Because the company is hiring so many new employees, they are concerned with maintaining the founders’ original values of social responsibility while ensuring a quality product.

They are also concerned with promoting and pricing these new products fairly, based on the company values along with their concern for affordability for the middle class in the U.S. and other consumers and client companies abroad.

As a marketing consultant to the president of the company and executive management, address the items pertaining to the promotion and pricing strategy for the company’s new products in line with the company founders’ values and their social responsibility.

Checklist:

Promotion:

Specify what code of conduct the company should institute to make sure that all personnel adhere to the founders’ values in promoting and pricing the product at home and abroad.
Provide an advertising campaign (using pioneering, competitive, or comparative advertising) for this line of life-saving anti-allergen medications and self-injecting devices using three (3) different types of advertising.
Provide a public relations strategy to promote the new product line while considering the social responsibility involved.
Prepare (one) 1 promotional tool each for consumer sales promotion, personal selling, and social media.
Describe how the four (4) AIDA* concept stages are to be addressed.

(*AIDA concept: A process for achieving promotional goals in terms of stages of consumer involvement with the message; the acronym stands for attention, interest, desire, and action.)
Pricing:

Explain three (3) possible pricing strategies and at least one (1) of the following: discounts, rebates, trade discounts, and/or allowances that would apply for this new line of life-saving products.
Explain how you will determine a profit has been realized based on your pricing objectives.

Your Microsoft® PowerPoint® presentation should use Standard English to address the above checklist items and include audio notes below each slide that are clear and concise.

There should be no more than one (1) or two (2) short citations with accompanying references in the presentation.

Each slide should have no more than four (4) or five (5) bulleted talking points with the accompanying audio notes located below each slide.

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.

Do you need an answer to this or any other questions?

About Wridemy

We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.

How It Works

To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Are there Discounts?

All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Hire a tutor today CLICK HERE to make your first order

Related Tags

Academic APA Writing College Course Discussion Management English Finance General Graduate History Information Justify Literature MLA