23 Oct An interesting topic from the article surrounds the?importance of positioning strategies on quantitative firm performance measures (e.g., market share, ROI, etc.).? The authors refer to a p
1: An interesting topic from the article surrounds the importance of positioning strategies on quantitative firm performance measures (e.g., market share, ROI, etc.). The authors refer to a positioning strategy as "a higher order construct consisting of multiple interconnected dimensions (subpositioning strategies/constructs) that are mutually inclusive and complement each other (p. 108)." It would be interesting to see you all discuss firm positioning/subpositioning strategies (via ads, company websites, etc.) for specific companies and discuss their choice of subpositioning strategies (as most firms use multiple positioning strategies). Refer to the typology of positioning strategies (Appendix B).
2. I always ask classes to discuss products (which include both goods and services) in shades of gray. This categorization is helpful because it makes us realize basic differences in purchase and consumption experiences we have on a daily basis. Since services are by nature riskier than goods due to intangibility, I think it would be cool to generate discussion surrounding strategy for service firms as far as intangibility is concerned:
a. when is it optimal to increase the tangibility of a service offering? (e.g., legal help, medical services, etc.).
b. Likewise, when is it a good idea for firms to strive to increase the intangibility of a good? (e.g., Toothpaste, beer, alarm system)?
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Wridemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.