25 Oct Other than selling more cars, what potential benefits do connected-car technologies offer auto makers such as BMW in terms of enhancing long-term customer relationships? What responsibilit
Your paper will be at least 3 double-spaced, APA formatted pages not including title and reference pages.
Follow PDF and these are the question also i will send you a link to the book ch 1
1. Other than selling more cars, what potential benefits do connected-car technologies offer auto makers such as BMW in terms of enhancing long-term customer relationships?
2. What responsibilities does BMW have to its customers regarding the data it captures via the various con- nected car technologies that it builds into its cars?
3. Visit a BMW showroom and spend time with one of the “product geniuses” to learn more about the latest BMW technological innovations. Write a brief para- graph or two providing your critique of these innovations.
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Due Date: Sunday 11:59 pm EST of Unit 1 Points:100 Overview: In this assignment you will read a case study from your text and respond to the questions after. Instructions:
• Read: “BMW: Automaker Competes on the Digital Front” (Text, Chapter 1).
• In your own words, give a brief synopsis of the case.
• Answer all three questions after the case study clearly, concisely and completely.
o Each question answer should be at least 3 paragraphs.
o Each question answer should have at least 1 reference from a reliable
source.
Requirements:
• Your paper will be at least 3 double-spaced, APA formatted pages not including
title and reference pages.
Be sure to read the criteria by which your work will be evaluated before you write and again after you write.
CIS415 – Information Resource Management
Unit 1 Assignment: BMW Case Study
Copyright 2022 Post University, ALL RIGHTS RESERVED
Evaluation Rubric for Unit 1 Assignment
CRITERIA Deficient Needs
Improvement Proficient Exemplary
(0-2 Points) (3 Points) (4 Points) (5 Points)
Brief Synopsis of the Case Study
The brief synopsis is missing or poorly presented.
The brief synopsis is present, but is missing key details.
The brief synopsis is present, but is missing minor details.
The brief synopsis is fully and clearly defined and presented, including all details.
(0-11 Points) (12-15 Points) (16-19 Points) (20 Points)
Question 1 The answer to the question is missing or poorly presented.
The answer to the question is present, but is missing key details.
The answer to the question is present, but is missing minor details.
The answer to the question is fully and clearly defined and presented, including all details.
Question 2 The answer to the question is missing or poorly presented.
The answer to the question is present, but is missing key details.
The answer to the question is present, but is missing minor details.
The answer to the question is fully and clearly defined and presented, including all details.
Question 3 The answer to the question is missing or poorly presented.
The answer to the question is present, but is missing key details.
The answer to the question is present, but is missing minor details.
The answer to the question is fully and clearly defined and presented, including all details.
(0-5 points) (6-7 points) (8-9 points) (10 points)
Total Number of Resources
0-2 resources. 2 resources. 3 resources. More than 3 resources.
Paper Length 0-2 pages. 2 pages. 3 pages. More than 3 pages.
(0-9 points) (10-11 points) (12-14 points) (15 points)
Clear and Professional Writing and APA Format
Errors impede professional presentation; guidelines not followed.
Significant errors that do not impede professional presentation.
Few errors that do not impede professional presentation.
Writing and format are clear, professional, APA compliant, and error free.
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