If you are looking at the economy, inflation could be responsible for an increase in the price of new cars.  As a result, consumers may begin to purchase used cars or start taking public transportation. 

Continuing these examples, technological changes (such as the ability to shop from a phone) have been a challenge for many brick-and-mortar retailers. 

Legal trends would include rules and regulations that a business needs to follow.  If, for example, a city outlaws Styrofoam cups for environmental reasons, how does this impact you if your business is in Styrofoam cups? 

Looking at political trends. Certain products may no longer be imported if there is a war in the country where these products are made.  How does this impact a business of you sell these products in the United States? 

Finally, if you are looking at consumer trends, you might find that consumers are eating healthier and the number of people eating red meat has declined. 

This section is meant to encourage you to conduct quality, academic research to understand the external environment, or the world around us, and how that has impacted past marketing strategies for this current event case study.  You are practicing gathering and reporting information. 

This information must also be properly cited and sourced.  This will give you practice with Strayer Writing Standards (SWS) formatting and providing information that is not plagiarized. 

Future Marketing Strategy 

Start the second section here. In this paragraph describe the specific marketing strategies that the business you analyzed should take in the future.  This should be based on the information that you gathered and provided in the first paragraph.  You are now using this information that you have gathered to make strategic marketing decisions. 

The goal here is to better understand the connection between gathering quality information about the external environment and how to use it to make decisions moving forward.   

This should also show you the value in gathering quality academic information.  If you gather poor or inaccurate information, it may lead to incorrect marketing strategies which may harm a business. 

Sources 

1. Enter the first source entry here; only one source is required. Remember that you are to provide a quality, credible, academic source to support this analysis.  Make sure to look at the author and where this information was published to help determine if this is reliable content. The Strayer library is the perfect place to find quality academic sources. You also need to use both an in-text citation and a source that is properly formatted using the SWS format.  The Strayer library has a citation generator and a source generator to help you.  

2. Enter the second source entry here, if needed. 

SWS Guidelines: (delete this from your paper)