Chat with us, powered by LiveChat TOPIC: Benchmark - Marketing Plan Analysis and Presentation: Part 2 Product or Service and Price Assessment Description The purpose of this assignment is to conduct research related to h | Wridemy

TOPIC: Benchmark – Marketing Plan Analysis and Presentation: Part 2 Product or Service and Price Assessment Description The purpose of this assignment is to conduct research related to h

TOPIC: Benchmark – Marketing Plan Analysis and Presentation: Part 2 Product or Service and Price Assessment Description The purpose of this assignment is to conduct research related to h

TOPIC: Benchmark – Marketing Plan Analysis and Presentation: Part 2 – Product or Service and Price

Assessment Description

The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives.

Review:

Review the following topic resources.

Topic 3: "Consumer Purchasing Decisions" 

Topic 4: "What Is a Product?" "What Is a Service," and "Service Delivery"

Topic 5: "Pricing and Breakeven Analysis"

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company's specific product or service, and the company pricing strategy, and use it to complete the "Marketing Plan Analysis and Presentation: Part 2 – Research Template."

Part 2:

Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources.

Company Background:

1. Company name, vision, and mission.

2. Company marketing objectives.

Consumer Behavior:

1. Describe the customer segments and target markets.

2. Describe characteristics of the target markets that will affect product/service and pricing decisions.

3. Describe how the company differentiates its product and positions its brand.

4. Describe a consumer buying behavior model for this company and brand.

Product or Service:

1. Describe the product mix.

2. Describe the product lines.

3. Describe the service processes.

4. Discuss physical evidence of service, service scape, and ambiance.

5. Discuss the roles of company employees in service delivery.

Price:

1. Define the company's pricing objectives and discuss whether the objectives are profit- or sales-oriented.

2. Provide example of current company pricing strategies.

3. Describe pricing tactics (discounts, etc.) that are used to drive short-term demand.

General Requirements:

Refer to the resource, "Creating Effective PowerPoint Presentations," located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style.

Submit the "Marketing Plan Analysis and Presentation: Part 2 – Research Template" and PowerPoint presentation with speaker notes.

RESOURCES

Review "Developing Target Markets," from the GCU Academics – Business, located on the YouTube webs https://www.youtube.com/playlist?list=PLg_v7K-G8mejFVh4ZkG_6-L4F0ktnD-jLite.

Read “How to Price a Product: A Scientific 3-Step Guide (With Calculator),” by Peters, located on the Sumo website (2019). https://sumo.com/stories/how-to-price-a-product

Read “How to Price Your Products,” by Wasserman, from Inc. https://www.inc.com/guides/price-your-products.html

View "Pricing and Breakeven Analysis," from the GCU Academics – Business, located on the YouTube website. https://www.youtube.com/playlist?list=PLg_v7K-G8meg7R4yWPQvBQd-51wioq5Bq

Read “The Ultimate Guide to Pricing Strategies,” by Decker, located on the Hubspot website (2019). https://blog.hubspot.com/sales/pricing-strategy

Read “What Is Break Even Analysis?” located on the Corporate Finance Institute website. https://corporatefinanceinstitute.com/resources/accounting/break-even-analysis/

Marketing Plan Analysis and Presentation: Part 2 – Research Template

Directions: Using the company and research sources from the Topic 2 assignment as a starting point, conduct additional research to acquire information related to consumer behavior, product or service, and price associated with the company you selected. In the “Research Summary” section, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company marketing objectives and business needs.

Information to be Researched

Research Findings

Resource Citation Information

Describe the customer segments and target markets.

Describe characteristics of the target markets that will affect product/service and pricing decisions.

Describe how the company differentiates its product and positions its brand.

Describe a consumer buying behavior model for this company and brand.

Describe the product mix.

Describe the product lines.

Describe the service processes.

Discuss physical evidence of service, service scape, and ambiance.

Discuss the roles of company employees in service delivery.

Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.

Provide an example of current company pricing strategies.

Describe pricing tactics (discounts, etc.) that are used to drive short-term demand

Research Summary: In 250 words, discuss how the company could use these types of research findings to develop a marketing plan in order to meet the company's marketing objectives and business needs.

© 2019. Grand Canyon University. All Rights Reserved.

2

image1.jpeg

,

Marketing Plan Analysis and Presentation: Part 1– Research

Company Name: Meta

Brand Story:

Meta is a cutting-edge technology company that is focused on the growth of communities, virtual realities, and thriving businesses in the future. Their new brand name reflects their dedication to bringing the metaverse to life in the not-too-distant future. The corporation once went by the name Facebook, and it is well-known for owning a number of well-known social media platforms, including Facebook and Instagram, which it continues to do so well even now. Their slogan, "Connection is evolving, so are we," is meant to convey that they are committed to fulfilling their purpose of bringing people together through a variety of channels of online communication (Meta, 2022). The corporation provides both merchandise (virtual reality gear, for example) and access to online communities in which users may collaborate with one another by exchanging information, photographs, and other forms of content. In addition, Meta is putting its efforts into the development of future technologies that will increase the level of online interactions to a whole new level. Through continuous innovation, the company continues to pursue its mission which targets to bring people together(de Oliveira Santini et al., 2020). From its website the company has made clear its commitment to diversity by ensuring that its employees reflect the diverse users of its platforms. The company has indicated on its website that its values and principles include moving fast, being bold, focus on impact, build social value and be open(Meta, 2022). The rate at which Meta is innovating is nothing short of these values as the company is moving fast toward the future of social media.

Company Vision:

“Help bring the metaverse to life.”

Company Mission:

“Bring people together.”

Company Marketing Objectives:

Raise brand awareness

Promote unity and community

Provision of helpful services while generating profits

Company Marketing Strategies and Tactics:

In order for them to achieve these marketing goals, it is necessary for them to follow through with the plans and techniques that they have devised. Meta's mission is to keep people protected and out of harm's way through increased brand awareness (Kretschmer et al., 2020). When the organization starts to get more traction, Meta's plan to secure people's information will already be in place and ready to use (Meta, 2021). The partnership with spark foundry is one of the strategies that meta is utilizing. A media management agency, Spark Foundry helps in the advertising of companies through strategic thought leadership, media innovation, and cross-channel methods. In order to contribute toward the goal of fostering togetherness. Facebook's goal of making the world a better place is aligned with the community Meta project's goals. Meta intends to continue expanding its brand by participating in community activities (Kretschmer et al., 2020). They will continue to focus on growing the community in four key areas: philanthropic giving and response, crisis response, health and wellness, and mentorship. Giving to charity using meta enables users to contribute financial support, with one hundred percent of the proceeds going to a deserving organization. Crisis response through meta provides safety checks in which users may either provide or accept help from other users. Donations to the blood supply and efforts to prevent suicide are Health via Meta's primary areas of focus. In conclusion, Meta's mentoring program offers support that you may approach for help. Each of these four ideas is a significant component that contributes to the way Meta functions to bring communities together.

SWOT Analysis:

Strengths

· Visionary leadership (Dobrovic & Furjan, 2020)

· Strong brand

· Global presence

Weaknesses

· User privacy issues

· Curtailing fake news on its platforms (Dobrovic & Furjan, 2020)

· Negative publicity

Opportunities

· Expansion of current platforms

· New acquisitions (Dobrovic & Furjan, 2020)

· Diversify more revenue sources

Threats

· Increasing regulations (Dobrovic & Furjan, 2020)

· Competitors

· Cyber attacks

Citation of Sources:

Name of Source

Citation Information

(de Oliveira Santini et al., 2020)

de Oliveira Santini, F., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal of the Academy of Marketing Science, 48(6), 1211–1228. https://doi.org/10.1007/s11747-020-00731-5

(Dobrovic & Furjan, 2020)

D Dobrovic, Z., & Furjan, M. T. (2020). SWOT Analysis in the Strategic Planning Process – Meta-modelling Approach. 2020 IEEE 10th International Conference on Intelligent Systems (IS). https://doi.org/10.1109/is48319.2020.9199983

(Kretschmer et al., 2020)

Kretschmer, T., Leiponen, A., Schilling, M., & Vasudeva, G. (2020). Platform ecosystems as meta‐organizations: Implications for platform strategies. Strategic Management Journal. https://doi.org/10.1002/smj.3250

(Meta, 2021)

Me Meta. (2021). 2021 Annual Report and Form 10K. In Meta. https://www.annualreports.com/HostedData/AnnualReports/PDF/NASDAQ_FB_2021.pdf

(Meta, 2022)

Meta. (2022). Meta | Overview, Mission, Vision, Values, Principles. Workat.tech. https://workat.tech/company/meta

© 2019. Grand Canyon University. All Rights Reserved.

2

image1.jpeg

Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.

Do you need an answer to this or any other questions?

About Wridemy

We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.

How It Works

To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.

Are there Discounts?

All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.

Hire a tutor today CLICK HERE to make your first order

Related Tags

Academic APA Writing College Course Discussion Management English Finance General Graduate History Information Justify Literature MLA