23 Nov Identify a current?situation, case, disclosure problem, success or failure story, advertising/PR case that relates to/resonates with social responsibility and ethics. Briefly summarize the iss
Prepare and post an approximately 500-word response to a contemporary case of your choosing. Identify a current situation, case, disclosure problem, success or failure story, advertising/PR case that relates to/resonates with social responsibility and ethics. Briefly summarize the issue, analyze it, and propose a solution/additional ideas. For full credit, please include citations of this week's readings, especially the Bowen (2013) article and the lecture by Andy Sernovitz.
Module Objectives
· Identify ethical issues in the use of social media in public relations and advertising.
· Apply professional ethical standards in public relations and advertising.
Read
· Shannon A. Bowen (2013). “Using Classic Social Media Cases to Distill Ethical Guidelines for Digital Engagement,” Journal of Mass Media Ethics, 28:119–133.
· Jeremy Langett (2013). Blogger Engagement Ethics: Dialogic Civility in a Digital Era, Journal of Mass Media Ethics, 28:79–90.
· Kelli S. Burns (2008). “The Misuse of Social Media: Reactions to and Important Lessons from a Blog Fiasco,”Journal of New Communications Research, 3:1, 41-54.
· Deceptive Online Practices and Misrepresentation of Organizations (2008)
. PRSA Ethical Standards Advisory.
Watch
· Andy Sermovitz (2014). Social Media Disclosure and Ethics for Big Brands Links to an external site. . Presentation at SocialMedia.org’s Member Meeting, New York, NY, April 2, 2014.
Assignment
· Case Response: Prepare and post an approximately 500-word response to a contemporary case of your choosing. Identify a current situation, case, disclosure problem, success or failure story, advertising/PR case that relates to/resonates with social responsibility and ethics. Briefly summarize the issue, analyze it, and propose a solution/additional ideas. For full credit, please include citations of this week's readings, especially the Bowen (2013) article and the lecture by Andy Sernovitz.
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