Vertical Integration 

The merging firms operates at different levels of value chain. Aims to strengthen the supply chain, it also results in reduction of cost and wastage. Vertical has a strategy that is useful to gain control over the industry. Vertical also helps a company with increasing entry barriers for new entrants, absorbing both the upstream and downstream profits and smoothening the supply chain. 

Example: Google’s acquisition of the smartphone producer Motorola in 2012. 

Horizontal Integration

The merging firms have same or similar operations activities in terms of product. This one aims to increase the size of the business. The results in elimination of competition and maximizes market share. The control is the strategy that helps in gaining control over the market.

Example: The merger of Marriott and Starwood Hotels in 2016.  

They both can be accomplished by internal expansion, merger, or acquisition.  

I believe if a company has intentions to grow locally, nationally, or internationally diversification should be implemented to be a successful company during the growth states. Living here in Arkansas there are Walmart’s everywhere, this company has also expanded to Caribbean, Europe, Asia etc. the company originated in an all-white state where diversity had to be implemented to be successful in different parts of the world.

One benefit for global strategies for organizations is it reaches a larger market preferably overseas. A good example is great value products chips, etc, another could be Lays chips of all sorts. Although expanding your organization globally can be positively impactful it can also be a draw back for your success. Culturally, necessity. What may be a need here may not be of importance there.